HANGZHOU, China–(BUSINESS WIRE)–Alipay, the world’s leading mobile payment and lifestyle platform, today
reveals preliminary statistics on Chinese consumers’ mobile payment
behavior during China’s week-long Lunar New Year celebrations that ended
on February 10.
The findings are drawn from the 40-plus markets where Alipay is
accepted, providing a snapshot of the proliferation of mobile payment in
China’s vibrant outbound tourism market.
Key findings during this year’s Lunar New Year holiday period reveal:
Overseas consumption per capita through Alipay by outbound travelers
from third-and-fourth-tier cities grew faster than that by those from
the top-tier cities, such as Beijing, Shanghai and Guangzhou.
Middle-aged travelers, which are categorized into two groups – those
who were born between 1960 – 1969 and then those born between
1970-1979, were the main driving force in outbound tourism and
Specifically, the number of Alipay users from the first group
increased 230% year-on-year and total consumption by this age group
increased 250% year-on-year. The growth rates were the highest among
all age group categories.
The number of Alipay users in the second group also experienced an
impressive increase of 190% year-on-year and total consumption by this
group increased 232% year-on-year.
“We are excited to see the robust growth in the use of Alipay by
overseas travelers from third-and-fourth tier cities and middle-aged
vacationers. This really highlights how mobile payment is taking root in
China’s outbound tourism market,” said Janice Chen, Head of Business
Operation, Cross-Border Business, Alipay. “While providing a better
experience for Chinese travelers, Alipay is at the same time a huge
drawcard for overseas merchants as a platform to help grow their
business,” she said.
The statistics also reinforce the findings from the report
jointly released by Nielsen and Alipay last month. The report, titled 2018
Trends for Mobile Payment in Chinese Outbound Tourism, uncovered how
the older generations of travelers are catching up with their younger
peers when it comes to using mobile payment and they are also the most
significant spenders while travelling abroad.
Operated by Ant Financial Services Group, Alipay is the world’s leading
payment and lifestyle platform. Launched in 2004, Alipay currently works
with over 200 domestic financial institution partners. Over the years,
Alipay has evolved from a digital wallet to a lifestyle enabler. Users
can hail a taxi, book a hotel, buy movie tickets, pay utility bills,
make appointments with doctors, or purchase wealth management products
directly from within the app. In addition to online payments, Alipay is
expanding to in-store offline payments both inside and outside of China.
Alipay’s in-store payment service covers over 40 countries and regions
across the world, and tax reimbursement via Alipay is supported in 29
countries and regions. Alipay works with over 250 overseas financial
institutions and payment solution providers to enable cross-border
payments for Chinese travelling overseas and overseas customers who
purchase products from Chinese e-commerce sites. Alipay currently
supports 27 currencies.
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