Menē x I+V launches with star-studded campaign shot by Inez & Vinoodh
TORONTO–(BUSINESS WIRE)–lt;a href=”https://twitter.com/hashtag/mene24k?src=hash” target=”_blank”gt;#mene24klt;/agt;–Menē Inc. (TSX-V:MENE) (“Menē” or the “Company”), an online 24 karat
jewelry brand, today launched Menē x I+V, the Company’s first
limited edition Menē x jewelry collection designed in
collaboration with world-renowned fashion photographers Inez Van
Lamsweerde and Vinoodh Matadin (“Inez & Vinoodh”), with a campaign
conceived, directed, and shot by Inez & Vinoodh.
The Menē x I+V campaign features Menē x I+V pieces donned by Inez &
Vinoodh’s son Star Matadin, Princess Maria-Olympia of Greece, model Oslo
Grace, actress Margaret Qualley, model Benj Draper, and several
celebrated artists, including: Boychild, Casey Legler, and Conie Vallese.
“Inez & Vinoodh immediately embraced Menē’s philosophy, which is firmly
grounded in our passion for craftsmanship and purity. Working with them
has been a true pleasure and a constant source of enlightenment,” said
Menē Inc. Co-Founder and Chief Artistic Officer Diana Widmaier Picasso.
“We feel very privileged to present the Menē x I+V jewelry collection.”
The signature Menē x I+V design, “VISAGE DANS UN CERCLE, 2019”,
celebrates the union of Inez & Vinoodh and their son Charles Star. Each
beautifully crafted object, a token for all unbreakable bonds, bears
their symbols: the star shaped eye is for Charles Star, the nose is
shaped like the V in Vinoodh, and the mouth is the capital letter I for
Menē x I+V is available for sale at mene.com/x.
Menē x I+V campaign images can be downloaded here.
About Menē Inc.
Menē crafts pure 24 karat gold and platinum jewelry that is
transparently sold by gram weight. Through mene.com, customers may buy
jewelry, monitor the value of their collection over time, and sell or
exchange their pieces by gram weight at prevailing market prices. Menē
was founded by Roy Sebag and Diana Widmaier-Picasso with a mission to
restore the relationship between jewelry and savings. Menē empowers
consumers by marrying innovative technology, timeless design, and pure
precious metals to create pieces which endure as a store of value.
For more information about Menē, visit mene.com.
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