Company Expands Portfolio of Popular Kids’ Properties to Further
Diversify its Slate of Content
LONDON & LOS ANGELES–(BUSINESS WIRE)–Moonbug,
a global entertainment company that develops and distributes fun and
safe content for kids, today announced it has acquired children’s
Magic Pet Morphle and Toddler
Fun Learning (including the shows Gecko’s
Garage, which has been viewed for more than 1 billion minutes, and Dr.
Poppy’s Pet Rescue) as part of the company’s strategy to own and
develop some of the world’s most popular and strongest performing kids’
content. These properties join Moonbug’s stable of content alongside hit
kids show Little
Baby Bum, one of the largest preschool
properties in the world, which the company acquired last year.
My Magic Pet Morphle is a high-quality 2D animation kids’ series that
follows Mila, and her magic pet, Morphle, as they embark on adventures
to spread compassion. The show, available in five languages, has a
steadfast following of 5 million subscribers, is in the top 100 most
viewed shows in Kids Entertainment and Animation on YouTube, and has
received over 3.7 billion views.
“My Magic Pet Morphle is an incredibly popular pre-school show with
devoted fans and millions of subscribers – we carefully selected the
beloved brand by analyzing proprietary data that detailed the show’s
potential for growth,” said Alfie Chubb, head of mergers and
acquisitions of Moonbug. “With these acquisitions, we will continue to
drive rapid growth and further diversify Moonbug’s kids slate of
“Both My Magic Pet Morphle and Gecko’s Garage are kids’ shows adored the
world over,” said René Rechtman, co-founder and CEO of Moonbug. “Both
shows are extraordinarily produced, and have demonstrated high
viewership and engagement from their dedicated following. We have the
potential to grow these high-opportunity kids’ properties into global
entertainment brands — and we look forward to doing just that.”
“We are very much aligned with Moonbug in our aim to help children
develop creativity, empathy, and resilience, through storytelling and
imagination,” said Arthur van Merwijk, creator of My Magic Pet Morphle.
“From the moment we started My Magic Pet Morphle just three years ago,
we saw each of our now 5 million subscribers not as numbers in our
analytics but as our main characters Mila’s and Morphle’s play-friends.
With the Moonbug team’s wealth of expertise in digital media and
entertainment, we’re looking forward to seeing the brand scale as we
continue producing high-quality animation that kids love.”
Moonbug has built out its slate to include seven kids’ properties:
Little Baby Bum, KiiYii, Go Buster!, My Magic Pet Morphle, Glove and
Boots, Gecko’s Garage, and Dr. Poppy’s Pet Rescue.
is a global entertainment company that offers fun and safe content for
children. Moonbug develops and distributes age-appropriate content that
encourages healthy values. In December 2018, Moonbug acquired YouTube’s
ninth most-watch channel, Little Baby Bum, and since then has developed
spin-off series extending the beloved brand’s creative storylines. The
company was co-founded by media veterans René Rechtman, CEO, and John
Robson, COO, and is dual headquartered in London and Los Angeles.