AACOM Announces New “Choose DO” Recruitment Brand

BETHESDA, Md.–(BUSINESS WIRE)–The American Association of Colleges of Osteopathic Medicine (AACOM) has
launched Choose
, the Association’s first medical student recruitment sub-brand.
This new initiative reflects AACOM’s commitment to promoting osteopathic
medical education as a preferred pathway for future physicians and looks
to increase the number of qualified physicians available to meet U.S.
health care needs.

With 25
percent of all U.S. medical students
now attending a college of
osteopathic medicine, the field has become one of the fastest growing
health professions in the nation. The Choose DO brand will help to serve
this growing community by providing tailored resources that engage and
guide students interested in becoming physicians to learn more about
their options for osteopathic medical school. In addition, Choose DO
serves as a national platform for osteopathic medical school recruitment
by providing branding, language, and resources that AACOM’s member
colleges can choose to use to augment their own respective recruitment

“Our goal is to inspire prospective students—individuals who will be
part of the next generation of physicians—by connecting through stories,
images, and information that resonates with them,” said AACOM President
and CEO Stephen C. Shannon, DO, MPH. “These students have the
opportunity to be part of a new horizon in medical education and
training—one that fully embraces the importance of the patient-centered
approach to treatment and care that is a foundational element of
osteopathic medical education and training. This new sub-brand is a
major step forward in helping us communicate the impact they can make by
choosing to pursue a career in osteopathic medicine.”

Choose DO’s aspirational tagline, “A New Generation of Doctors,” will
motivate and inspire the nation’s future DOs. The initiative’s simple,
text-centric visual approach offers a clean and streamlined aesthetic
and features a new logo designed for high visibility.

“Today’s current and prospective osteopathic medical students represent
a bright future for health care,” said Dr. Shannon. “Their unique
backgrounds and training will provide a tremendous benefit to not only
their patients, but also their families and the communities they will


The American
Association of Colleges of Osteopathic Medicine (AACOM)
the 35 accredited colleges of osteopathic medicine in the United States.
These colleges are accredited to deliver instruction at 55 teaching
locations in 32 states. In the current academic year, these colleges are
educating more than 30,000 future physicians—25 percent of all U.S.
medical students. Six of the colleges are public and 29 are private

AACOM was founded in 1898 to support and assist the nation’s osteopathic
medical schools, and to serve as a unifying voice for osteopathic
medical education. The association leads and advocates for the
osteopathic medical education community to improve the health of the


Paul DeMiglio
Senior Media Specialist