Packaging Seize+Adapt Concept Report 2019: Wider Opportunities for a Tub with Two Dispensing Apertures Featuring Perfetti Van Melle –

Seize+Adapt Concept: Wider Opportunities for a Tub with Two Dispensing
report has been added to’s

“Packaging Seize+Adapt Concept: Wider Opportunities for a Tub with Two
Dispensing Apertures”, uses Pack-Track packaging innovation tool to take
a closer look at a pack format used in Italy by Perfetti Van Melle for
its Mentos White Always chewing gum, and to consider how it could
potentially inspire cross-category innovation.

Packaging innovation can be a tricky area to navigate, but by thinking
laterally and exploring pack formats that are already available outside
your own market sectors, it may be possible to Seize+Adapt an idea,
modifying it to suit your own purposes.

This case study was compiled using Pack-Track packaging innovation tool
and takes a closer look at a tub with two dispensing apertures, and
considers how the format could cross over into other categories.


  • Discusses key features and packaging benefits of Mentos White Always
    chewing gum tub.
  • Examines how this pack format taps into consumer trends within
    TrendSights framework.
  • Explores how this convenient pack format could be applied to other
    product categories.

Reasons to buy

  • Use Packaging Seize+Adapt Concept series to inspire packaging
  • Understand the relevant consumer trends that drive and support
    packaging innovation so you can tap into what is really impacting the
  • Discover to which product sectors this packaging innovation could
    potentially have application to create a point of difference.

Key Topics Covered:

  1. Executive Summary
  2. What is Seize+Adapt?
  3. The packaging innovation – convenience
  4. How does the innovation align to TrendSights?
  5. Wider opportunities for a tub with two dispensing apertures
  6. Appendix

Companies Mentioned

  • Perfetti Van Melle Italia Srl

For more information about this report visit

Laura Wood, Senior Press Manager
E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call
For GMT Office Hours Call +353-1-416-8900
Topics: Packaging