Packaging Seize+Adapt Concept Report 2019: Wider Opportunities for a Tub with Two Dispensing Apertures Featuring Perfetti Van Melle – ResearchAndMarkets.com

DUBLIN–(BUSINESS WIRE)–The “Packaging
Seize+Adapt Concept: Wider Opportunities for a Tub with Two Dispensing
Apertures”
report has been added to ResearchAndMarkets.com’s
offering.

“Packaging Seize+Adapt Concept: Wider Opportunities for a Tub with Two
Dispensing Apertures”, uses Pack-Track packaging innovation tool to take
a closer look at a pack format used in Italy by Perfetti Van Melle for
its Mentos White Always chewing gum, and to consider how it could
potentially inspire cross-category innovation.

Packaging innovation can be a tricky area to navigate, but by thinking
laterally and exploring pack formats that are already available outside
your own market sectors, it may be possible to Seize+Adapt an idea,
modifying it to suit your own purposes.

This case study was compiled using Pack-Track packaging innovation tool
and takes a closer look at a tub with two dispensing apertures, and
considers how the format could cross over into other categories.

Scope

  • Discusses key features and packaging benefits of Mentos White Always
    chewing gum tub.
  • Examines how this pack format taps into consumer trends within
    TrendSights framework.
  • Explores how this convenient pack format could be applied to other
    product categories.

Reasons to buy

  • Use Packaging Seize+Adapt Concept series to inspire packaging
    innovation.
  • Understand the relevant consumer trends that drive and support
    packaging innovation so you can tap into what is really impacting the
    industry.
  • Discover to which product sectors this packaging innovation could
    potentially have application to create a point of difference.

Key Topics Covered:

  1. Executive Summary
  2. What is Seize+Adapt?
  3. The packaging innovation – convenience
  4. How does the innovation align to TrendSights?
  5. Wider opportunities for a tub with two dispensing apertures
  6. Appendix

Companies Mentioned

  • Perfetti Van Melle Italia Srl

For more information about this report visit https://www.researchandmarkets.com/research/cfj5f9/packaging?w=4

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Related
Topics: Packaging