Survey: Frequency of Travel May Influence How Often Americans Eat Breakfast

New Hyatt Place survey looks at ways travel affects American
breakfast habits

CHICAGO–(BUSINESS WIRE)–As Americans gear up to travel in 2019, a new survey from the Hyatt
Place
brand found that the more people spend their time away from
home, the more likely it is that they will eat the proverbial “most
important meal of the day.”

The survey of 1,507 respondents, which was conducted by Toluna on behalf
of the Hyatt Place brand, looked at a range of breakfast habits among
those who travel at least six times or more per year (frequent
travelers) versus those who travel five times per year or less
(infrequent travelers). The findings are as follows:

  • A majority 63 percent of respondents who identify themselves as
    frequent travelers indicate they eat breakfast at least three or more
    days per week

    • 45 percent of infrequent travelers indicate the same
  • Nearly half (49 percent) of frequent travelers indicate they eat
    breakfast more often while traveling, while 40 percent of infrequent
    travelers indicate the same
  • For those who indicated why they eat breakfast more often while
    traveling, frequent travelers were most likely to credit extra time as
    a key factor for “why,” while infrequent travelers were most likely to
    credit someone else making it for them as their main reason “why”

    • Eating breakfast tops the list of things frequent travelers would
      do with an extra 30 minutes in the morning, while infrequent
      travelers were more likely to choose sleep
  • A majority (53 percent) of all Americans, and nearly two-thirds of
    frequent travelers (63 percent) have chosen a hotel because of its
    breakfast offering
  • Nearly half (49 percent) of frequent travelers describe breakfast as
    being made up of their favorite foods, compared to 36 percent of
    infrequent travelers
  • One in three frequent travelers have met someone new while eating
    breakfast at a hotel
  • Eggs/omelets are the go-to breakfast choice for Americans overall (26
    percent), followed by breakfast sandwiches (15 percent) and then
    pancakes (8 percent)

Recently, the Hyatt Place brand unveiled a new
elevated regional breakfast experience
at Hyatt Place hotels across
the U.S. Guests have the option to choose from a variety of high-quality
breakfast offerings that draw from food culture from five regions across
the country, including the Atlantic, South, Heartland, Southwest, and
West Coast. In addition to the regional breakfast rotations, Hyatt Place
hotels in the U.S. will offer cage-free scrambled eggs, cage-free
hard-boiled eggs, all-natural bacon and sausage, Oikos® Greek yogurt,
fresh-cut fruit, steel cut oatmeal, rosemary-garlic potato medley, and
artisanal breads, including banana yogurt bread and zucchini spice bread.

“Leisure and business travelers alike expect high quality and
flexibility when it comes to their culinary experiences, and as this
survey suggests, both components play a direct influence on their
breakfast eating behavior on the road,” said Brian Contreras, corporate
director of culinary operations, Americas, Hyatt Place and Hyatt House.
“The new Hyatt Place regional breakfast offerings directly address
guests’ needs and expectations by featuring fresh, regionally sourced
ingredients that are sure to satisfy a myriad of food preferences.”

Hyatt Place hotels across the U.S. feature regional breakfast rotations,
each giving guests a taste of the region they are visiting:

Atlantic

Hyatt Place hotels in the Atlantic region will feature:

  • Cinnamon French Toast with apple butter
  • Corned Beef “Red Flannel” Hash
  • Crustless Spinach and Cheese Quiche
  • Regional Bread: Bagels

South

Hyatt Place hotels in the South region will feature:

  • Sweet Potato and Roasted Corn Hash with Creole seasoning
  • Turkey Sausage and Pimento Biscuit Sandwich
  • Buttermilk Biscuits and Country Sausage Gravy
  • Regional Bread: Cornbread

Heartland

Hyatt Place hotels in the Heartland region will feature:

  • Buttermilk Pancakes with roasted apples and granola crunch
  • Heartland Scramble Bowl with diced shoulder bacon
  • Green Chile Corned Beef Hash
  • Regional Bread: Marble rye

Southwest

Hyatt Place hotels in the Southwest region will feature:

  • Chocolate Churro Bread Pudding
  • Breakfast tacos with pork carnitas
  • Chipotle Beef Barbacoa Hash
  • Regional Bread: Cornbread

West Coast

Hyatt Place hotels in the West Coast region will feature:

  • Granola Crunch Belgian Waffles with mixed-berry compote
  • Mediterranean Scramble with chicken sausage
  • Chilaquiles
  • Regional Bread: English muffins

According to the study, respondents from the Northeast chose the
“Atlantic” breakfast menu as their favorite, while respondents from the
Midwest chose the “Heartland” menu and respondents living on Western
half of the U.S. preferred the “West Coast” menu. Southerners were found
more likely to try the different regional menus offered at Hyatt Place
hotels.

World
of Hyatt
 members who book an Eligible Rate or a Points + Cash Rate
or are on an award stay will enjoy this breakfast complimentary with
their Hyatt Place stay. For all other guests, the breakfast will be
available for purchase1.Guests can sign up for
World of Hyatt at worldofhyatt.com.

For more information about Hyatt Place hotels, please visit hyatt.com/whysettle.

The term “Hyatt” is used in this release for convenience to refer to
Hyatt Hotels Corporation and/or one or more of its affiliates.

1 Eligibility for complimentary breakfast may vary at
Hyatt Place hotels outside the United States. In Europe, the Middle
East, Africa, and India, complimentary breakfast may not be available to
all members. Please check with individual 
Hyatt
Place
 hotels for benefits.

About Hyatt Place

Hyatt Place, a brand of Hyatt Hotels Corporation, combines style,
innovation and 24/7 convenience to create a seamless stay with modern
comforts. There are more than 315 Hyatt Place locations in Armenia,
Australia, Brazil, Canada, Chile, China, Costa Rica, Germany, Honduras,
India, Mexico, Morocco, Nicaragua, Panama, Puerto Rico, Thailand, The
Netherlands, United Arab Emirates, United Kingdom, and the United
States. For more information, please visit hyattplace.com.
Join the conversation on Facebook and Instagram,
and tag photos with #HyattPlace and #WhySettle.

About The Survey

The Hyatt Place breakfast survey was conducted online by Toluna from
January 3 – January 5, 2019. A total of 1,507 respondents completed the
survey; data was weighted to be nationally-representative for age,
gender and region. Based on the sample size, survey results have a
margin of error of ±3% at a 95% confidence level.

These online surveys are not based on a probability sample, and
therefore, no estimate of theoretical sampling error can be calculated.
For complete survey methodologies, including weighting variables and
subgroup sample sizes, please contact Glennie Janssen at glennie.janssen@hyatt.com.

Contacts

Glennie Janssen
Hyatt
glennie.janssen@hyatt.com
312.780.6120