Survey Results: 2019 Valentine’s Day Spending Habits

HONG KONG–(BUSINESS WIRE)–Would you break the bank this Valentine’s Day?

Gift Flowers HK recently rounded up 500 participants to gather intel on
their Valentine’s Day spending habits and traditions; and the results
proved interesting.

Not surprisingly, the most romantic day of the year is more significant
among couples still in the early stages of a relationship than those who
have settled down. Our survey found that men are willing to spend more
on their partners in the first few years of the relationship but will
begin to spend progressively less the longer they are together.
Nonetheless, 70% of married couples still continue to celebrate Saint
Valentine’s with their significant other every year, whilst the
remainder believe this romantic tradition to be ‘a waste of time’.

Of those who do celebrate Valentine’s Day, two-fifths (40%) will spend
approximately HK$1,000 – HK$3,000 on their loved ones and a surprising
14% will be willing to spend more than HK$3,000. A little under half of
those surveyed are not as generous with 27% willing to spend only HK$500
– HK$1,000, and 20% would spend no more than $500 on gifts.

The first Valentine’s Day is most significant as the survey found that
67% of men would be looking to spend more than HK$1,000 on their partner
if they have been dating for less than a year, whilst only 21% of
married men would be willing to spend that same amount on their
significant other.

Despite the inflation of flower prices to almost double during
Valentine’s Day, flowers remain in high demand and are still deemed the
most romantic gifting option among couples today, with 38% of those
surveyed opting to gift flowers to their beloved on February 14th.
Jewellery is the second most popular choice with 16%, followed closely
by a trip to the movies (14%). Interestingly, the survey highlighted
that a fifth (20%) of respondents admitted that their motivation to gift
during Valentine’s Day is to simply ‘satisfy their partner’s
expectation’ on the only day of the year set aside to celebrate love and
romance.

About Gift Flowers HK

Gift Flowers HK is Hong Kong’s leading online florist. As 2019
Valentine’s Day falls midweek, the company is expecting sales to be
robust and is expecting to deliver a Valentine’s Day gift every 30
seconds.

Contacts

Media Enquiry:
Ms Wittie Chow
wittie@giftsomething.com
(852)2730
0885