Marketing Evolution Unveils Online Certification Programs for Marketers, Developed with Leading Marketing Academics

Leader in marketing measurement unveils advanced analytics training
for professionals and students alike

NEW YORK–(BUSINESS WIRE)–Marketing
Evolution
, provider of the most modern marketing measurement and
optimization solution, is working with leading universities to develop
certification courses for users and students alike.

“As they begin their careers, our graduates are seeing an incredible
demand for marketing analytics expertise,” said Dr. Brennan Davis, a
marketing professor at California Polytechnic State University’s Orfalea
College of Business. “Our work with Marketing Evolution offers a unique
opportunity to blend an academic approach with highly-specific technical
training to the benefit of our students and their future customers
alike.”

Marketing Evolution has developed the training certifications with two
highly-regarded advertising and marketing academics — Dr. Brennan Davis,
the Hood Professor of Marketing at the Orfalea College of Business at
California Polytechnic State University; and Beth Egan, an associate
professor of advertising at Syracuse University’s S.I. Newhouse School
of Public Communications.

“Measurement and attribution are critical for today’s marketers — and
the opportunity to partner with leading academics has given Marketing
Evolution a powerful program for its customers that goes well beyond
user training,” said Rex Briggs, CEO of Marketing Evolution. “These
certifications match our university partners’ academic approach with
comprehensive technology certifications to deliver powerful learning
experiences for our users and potential users beginning their careers.”

Marketing Evolution delivers reliable, person-centric insights to more
effectively target customers from various segments. Its unique
person-based marketing measurement and optimization platform creates the
opportunity to connect all of these insights to measure the impact of
individual marketing messages on individual consumers, and in turn,
helps to increase campaign ROI.

About Marketing Evolution

Marketing Evolution provides the most powerful marketing measurement and
optimization solutions that increase campaign performance, sales, and
engagement. Leveraging patented technology and data from hundreds of
sources, our breakthrough person-centric approach provides marketers
with actionable insights to prospectively recommend media, message, and
budget allocation. Forward-looking brands rely on Marketing Evolution to
deliver accurate unified marketing measurement across both online and
offline channels, while maximizing their media spend, marketing Return
on Investment (ROI), and brand impact. To learn more, please visit https://www.marketingevolution.com/.

Contacts

Sally Brown
InkHouse for Marketing Evolution
marketingevolution@inkhouse.com