Zales Unveils Exclusive Enchanted Disney Fine Jewelry Designs Inspired By Disney’s Live-Action Aladdin

Announces new collection, marketing campaign & contest in advance of
upcoming release

DALLAS–(BUSINESS WIRE)–Zales The Diamond Store® unveils exclusive new Enchanted Disney Fine
Jewelry designs inspired by Disney’s upcoming live-action adaptation of
the 1992 classic Aladdin. The inaugural film collaboration
between Walt Disney Studios and Zales brings the magic and artistry of
the Cave of Wonders to a real-life jewelry collection.


The new jewelry collection is an important addition to the existing
Zales Enchanted
Disney Fine Jewelry collection
, and features styles from the film’s
Cave of Wonders that are available exclusively at Zales. With elegant
designs inspired by these classic stories, the collection evokes the
distinctive feeling of Disney through intricate styles that reflect the
diverse personalities and qualities of timeless Disney characters. By
marrying the magic of Disney with the exquisite craftsmanship of Zales,
these striking designs embody the style and trends that Zales customers
expect.

Inspired by the beautiful colors of Jasmine’s costume from the film, the
exclusive designs feature swiss blue topaz stones, brilliant diamonds
and unique arabesque details, which capture the strong-willed,
courageous and adventurous spirit of Princess Jasmine and the inherent
charm of Aladdin. Available now in-store and online, the collection
includes 20 new fashion and bridal products for customers seeking
quality and value.

“The Zales woman is strong and self-aware like Jasmine. Expanding on our
collaboration with the Walt Disney Studios is a great opportunity for us
to take inspiration from the brilliant, unique women who celebrate and
embody this spirit,” said Jamie L. Singleton, President, Kay, Zales and
Peoples Jewelers. “These unique exclusive pieces combine the rich
iconography of the film with the emotional meaning an individual piece
of jewelry carries. We know these new designs will make a lot of wishes
come true.”

Television Commercial

The collaboration also includes several marketing initiatives, including
a TV commercial and behind-the-scenes featurettes highlighting Disney
and Zales creativity and magic. Opening in the fictitious port city of
Agrabah, a trading city on the Silk Road, the campaign will captivate
audiences with new looks at some of the iconic and beloved scenes from
the film, while discovering the detailed process behind creating this
magical jewelry.

“Brilliance That Shines Through” Contest

Just like Disney’s timeless princesses, the Zales woman is strong,
inspiring and unique. To celebrate and empower the community of women
that Zales draws inspiration from, the company is also inviting
customers to nominate a special woman in their life whose “brilliance
has shown through” in acts of kindness and strength. To submit,
customers aged 18 and over can enter a 150-word essay sharing the story
of how this woman has inspired them or their community. The winning
essay will result in the nominated woman and a guest receiving an
opportunity to attend the world premiere of Aladdin.

Since 1924, Zales has been a trusted destination for customers seeking
the latest jewelry styles. To view the entire Enchanted Disney
collection at Zales and take the Disney Princess quiz to find out which
princess best embodies your spirit visit Zales.com
or visit your local
Zales store
.

No purchase necessary. Void where prohibited. The Zales “Let Your
Brilliance Shine Through” Contest is sponsored by Zale Delaware, Inc.
Nominators must be legal residents of 50 U.S. states & D.C., 18 & older
(or age of majority). Nominees must be female, 21 years of age or older
and meet rest of eligibility requirements. Nominees must agree to be
nominated. Begins 10:00am ET on 4/12/19 and ends 5:00pm ET on 4/21/19.
For Official Rules, visit ZalesBrillianceContest.dja.com.

About Zales The Diamond Store®

Zales The Diamond Store® is a leading brand name in fine jewelry
retailing. Zales is operated by Signet Jewelers Limited, the world’s
largest retailer of diamond jewelry. Signet Jewelers operates over 3,300
stores. For additional information on Zales, visit www.Zales.com
or follow us on Facebook (http://www.facebook.com/Zales),
Twitter® (www.twitter.com/ZalesJewelers),
YouTube (https://www.youtube.com/Zales),
Pinterest (www.pinterest.com/ZalesJewelers)
and Instagram (www.instagram.com/ZalesJewelers).

About Disney’s Aladdin

A thrilling and vibrant live-action adaptation of Disney’s animated
classic, Aladdin is the exciting tale of the charming street rat
Aladdin, the courageous and self-determined Princess Jasmine and the
Genie who may be the key to their future. Directed by Guy Ritchie, who
brings his singular flair for fast-paced, visceral action to the
fictitious port city of Agrabah in Arabia. Aladdin is written by
John August and Ritchie based on Disney’s Aladdin. The film stars
Will Smith as the Genie; Mena Massoud as Aladdin; Naomi Scott as
Jasmine; Marwan Kenzari as Jafar; Navid Negahban as the Sultan; Nasim
Pedrad as Dalia and Billy Magnussen as Prince Anders.

Aladdin is produced by Dan Lin, p.g.a., and Jonathan Eirich,
p.g.a., with Marc Platt and Kevin De La Noy serving as executive
producers. Eight-time Academy Award®-winning composer Alan Menken
provides the score, which includes new recordings of the original songs
written by Menken and Oscar®-winning lyricists Howard Ashman and Tim
Rice and includes new music written by Menken and lyrics by Oscar and
Tony Award®-winning songwriters Benj Pasek and Justin Paul. Aladdin
opens in U.S. theaters May 24, 2019.

Contacts

John Eddy
john@goldin.com
212-319-3451,
ext. 648