Leading Hispanic broadcaster expands its news operations in three key
BURBANK, Calif.–(BUSINESS WIRE)–EstrellaTV, the only Spanish-language broadcasting network in the U.S.
to grow it ratings and market share, announced today that it will be
simultaneously launching local newscasts in the Houston, Dallas and
Effective April 29, EstrellaTV will launch two new local newscasts in
Houston, Dallas and Miami in the late afternoon and at night. The
newscasts will be under the direction of seasoned journalist and news
director Rubén Olague with a full team of local multimedia journalists
in every market.
Olague’s 30+ year experience in the area of broadcast journalism dates
back to his early years in radio with Liberman Broadcasting’s Radio
Noticias 930 and includes successful career stints with CNN, CBS,
Televisa and Univision.
“EstrellaTV is extremely proud to be adding local newscasts in Miami,
Houston and Dallas. We are committed to continue bringing excellence in
the newsroom and the best team of on-the-ground media professionals who
are in tune with the local communities they serve. We pride ourselves in
offering the most relevant, current and highest level of journalism
standards in our news production and delivery, which are second to none
in the Hispanic media space in the U.S.,” stated Lenard Liberman, CEO,
LBI Media, Inc., parent company to the EstrellaTV Network.
Carolina Sulbarán and Rubén Olague will anchor Miami’s Noticias 8 5PM
and 11PM newscasts and Houston’s Noticias 61 4PM and 10PM newscasts .
Sulbarán began her broadcasting career in radio in 2004 in her native
Venezuela as the host of Sinflash, a national news and entertainment
magazine show for Planeta 105.3 FM Radio. Soon after, she made her move
to television and worked as a field reporter for Canal de Noticias and
later as anchor of a daily morning news show. In 2013, she began her
career at Globovision, where she served in various capacities, including
host and producer of DeMentes Veloces, an entertainment news magazine
Following her work at Globovision, Sulbarán worked for Venevision in
2016 as the first female anchor for Estrenos y Estrellas, and also the
network’s national news desk for Noticiero Venevision. During this time,
she concurrently worked as a morning radio host for a nationally
syndicated show on Pop 105.9 FM, and also as DirecTV’s official
spokesperson. Sulbarán holds a BA in Audio Visual Journalism from
Universidad Santa Maria, and a Master of Science in Radio Broadcasting
from Universidad Central de Venezuela.
Carolina Pereira and Olague will anchor the Dallas’ Noticias 29 4PM and
10PM local newscasts. Pereira is a Venezuelan journalist who spearheaded
her broadcasting career in 2001 at Venezuela’s Globovision, where she
served in various capacities that ranged from assignment desk editor,
producer and field reporter, to news anchor and host of news magazine
Pereira holds a BA in Audio Visual Communications from Universidad Santa
Maria and master program studies in political science from Universidad
Simon Bolivar. In 2006, she went on to work as a radio host for
Universidad Central de Venezuela, where she later served as a speech
communications faculty member for twelve years. Currently, she is an ESL
adjunct professor at Tarrant County College, where she also obtained her
professional studies in radio, television and film.
About LBI Media, Inc.
LBI Media is the largest privately held, minority-owned Spanish-language
broadcaster in the United States, with ten television stations and
seventeen radio stations operating in top U.S. Hispanic markets. LBI
Media operates the EstrellaTV Network, Don Cheto Radio Network, Fenomeno
Studios MCN, Que Buena Radio and La Raza Radio. The Company produces
over 50 hours of original television programming at its Burbank
Television Studios each week. The EstrellaTV® programming catalog
consists of over 7,500 hours of original, Spanish-language television
programming in genres including talk, drama, comedy, variety, reality,
music and more. To learn more about LBI Media and see company updates,
please visit www.lbimedia.com.