Former NEC head of channel sales brings experience and existing
industry relationships to drive solutions sales strategy
Display Solutions of America, a leading provider of commercial
digital signage solutions, announced today the appointment of Betsy
Larson as Senior Vice President of Sales as the company continues to
hone its strategy to better serve customers and react to market shifts.
Betsy brings more than 24 years in the channel sales industry – the
majority at NEC where she was most recently Vice President of Channel
Sales. In this new position, Betsy will manage all sales teams,
including North America, Latin America, Cinema, and Solutions, which
includes developing strategy for direct view LED and NEC ALP. Betsy will
assume responsibility for both channel and end-user sales teams while
taking a more strategic and unified approach to meeting customer needs
through vertical solutions.
“In today’s global business climate, it’s vital to create a greater
synergy across sales, marketing, and operations to react quicker to
customer demands for NEC Display products and services,” Larson said.
“I’m looking forward to bringing my years of experience in the channel
sector here at NEC to elevate the company and continue to deliver the
customer-centric solutions that our customers have come to expect.”
In Betsy’s prior role as Vice President of Channel Sales, she was
responsible for building and nurturing relationships with NEC’s top
distributers and direct marketers. Her accomplishments include
implementing numerous improvements and innovation to NEC’s partner
programs, as well as growing sales through engaging vertically focused
partners and enhancing resources for resellers.
“Betsy brings the right mix of sales expertise and strategic focus that
will enable NEC to better react to market shifts, competitive pressure,
and changing customer needs,” said Todd Bouman, President and CEO of NEC
Display Solutions of America. “Throughout her career here at NEC, Betsy
has proven time and again that she possesses the leadership to elevate
the company. As the provider of the most comprehensive set of digital
signage solutions across verticals, including analytic business
intelligence solutions such as NEC ALP, NEC is well positioned to
continue to capitalize on sales growth with Betsy at the helm.”
Prior to her tenure at NEC, Betsy held roles at MicroAge Inc., and
SkyMall, and she holds a bachelor’s degree from Arizona State
University. Betsy will continue to report directly to Todd Bouman.
About NEC Display Solutions of America, Inc.
NEC Display Solutions of America, Inc., a leading designer and provider
of innovative displays, offers the widest range of products on the
market, such as commercial- and professional-grade large-screen LCD
displays, desktop LCD monitors, direct view LED displays, a diverse line
of multimedia and digital cinema projectors, integrated display
solutions, and analytic business intelligence solutions. The NEC
Analytic Learning Platform (ALP) optimizes message delivery with
automated content creation and recommendations using AI-based analytics,
enabling retailers to customize content based on non-identifying
demographic data. Benefitting from the technologies of NEC Corporation
and its own Research and Development, NEC produces leading-edge visual
technology and customer-focused solutions for a wide variety of markets,
including education, retail, transportation, broadcast, enterprise,
healthcare, houses of worship, and many more. NEC is orchestrating a
brighter world with the quality and reliability of its products and
outstanding customer service. For additional information about NEC
Display Solutions of America products, call (866) NEC-MORE, or visit the
website at www.necdisplay.com.
Follow us on our social media channels: Facebook,
About NEC Corporation
NEC Corporation is a leader in the integration of IT and network
technologies that benefit businesses and people around the world. By
providing a combination of products and solutions that cross utilize the
company’s experience and global resources, NEC’s advanced technologies
meet the complex and ever-changing needs of its customers. NEC brings
more than 100 years of expertise in technological innovation to empower
people, businesses and society. For more information, visit NEC at www.nec.com.
The NEC Group globally provides “Solutions for Society” that promote the
safety, security, efficiency and equality of society. Under the
company’s corporate message of “Orchestrating a brighter world,” NEC
aims to help solve a wide range of challenging issues and to create new
social value for the changing world of tomorrow. For more information,
please visit http://www.nec.com/en/global/about/solutionsforsociety/message.html.
NEC is a registered trademark of NEC Corporation. All Rights
Reserved. Other product or service marks mentioned herein are the
trademarks of their respective owners. ©2019 NEC Corporation.
Tech Image (for NEC Display