UK All Year gifting Market Report 2019: Focus on Cards & Gift Wrap –

year gifting – Cards & Gift Wrap, 2019”
report has been
added to’s offering.

The “All year gifting – Cards & Gift Wrap, 2019”, report forms part of
the Retail Occasions series, and offers a comprehensive insight into the
consumer dynamics and spending habits of consumers for year-round
gifting. The report analyses the major players, the main trends, and
consumer attitudes.

For the majority of occasions, more consumers believe that a card should
be given than those who believe a gift should be given. However, more
consumers think they should buy gifts than cards for a new baby and

More consumers are becoming concerned about the environmental impact of
greetings cards, especially those aged 16-34, due to the disposable
nature of cards and wrap.


  • Card Factory is perceived as the best retailer for promoting deals of
    all year gifting products, as it has expanded into non-card products
    at low prices appealing to shoppers looking for value for money.
  • Personalisation levels have seemingly plateaued with 20.9% of
    consumers having purchased a personalised card, down 0.5 ppts on 2018.

Reasons to Buy

  • Use our in-depth consumer insight to learn which areas within all year
    gifting (cards & gift wrap) are most important to ensure that product
    offerings are catering to the needs and wants of customers – for
    example whether consumers believe they should give a card and/or gift
    for a certain occasion.
  • Understand what drives consumers to choose a retailer for their
    purchases for certain occasions, such as quality of products, prices
    and the importance of card & gift wrap ranges in order to maximise
    sales potential.
  • Use our in-depth analysis of the leading retailers for all year
    gifting (cards & gift wrap) in order to understand how to appeal
    shoppers and maximise market share.

Key Topics Covered:


  • Average spends fall across a number of occasions as consumers
    prioritise spending
  • Sainsbury’s and ASDA must do more to compete with Tesco as it remains
    the most popular retailer
  • More consumers think they should buy gifts than cards for a new baby
    and weddings
  • Trend insight – stores


  • Key findings
  • Buying dynamics
  • Financial wellbeing
  • Financial spending
  • Gift spending
  • Research
  • Retailer selection
  • Retailer ratings – grocers
  • Retailer ratings – non-food retailers
  • Perceptions of giving cards and gifts
  • All year gifting statements
  • Social media
  • Cards & gift wrap
  • Key findings
  • Retailer selection
  • Attitudes towards cards & wrap
  • Occasion bought for
  • Bought for
  • Frequency
  • Retailer used
  • Channel usage
  • Device usage
  • Fulfilment
  • Buying dynamics
  • Methodology
  • Technical details: consumer survey work

Companies Mentioned

  • Sainsbury’s
  • ASDA
  • Tesco
  • Oliver Bonas
  • Kikki.K
  • Paperchase
  • Clintons
  • Paper & Script
  • WH Smith
  • Anthropologie
  • Urban Outfitters
  • John Lewis
  • Next
  • JOY
  • Zara
  • H&M
  • ASOS
  • TK Maxx
  • Heyland and Whittle
  • Nip & Fab
  • Card Factory
  • Poundland
  • Lidl
  • Marks & Spencer
  • Amazon
  • Waitrose
  • Debenhams
  • House of Fraser
  • Primark
  • Argos
  • Moonpig
  • Wilko

For more information about this report visit

Laura Wood, Senior Press Manager
E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call
For GMT Office Hours Call +353-1-416-8900
Topics: Consumer
Goods and Services