MOUNTAIN VIEW, Calif.–(BUSINESS WIRE)–#Amazon–CommerceIQ™ aggregates Amazon Vendor Central, Amazon Retail Analytics –
Premium (ARAP), Amazon Marketing Services (AMS), and competitor and
retail data onto a single platform. The platform then applies machine
learning to analyze millions of frequently-changing data points across
Amazon to automatically identify and prioritize the most effective
sales, marketing and supply chain actions, which are then automated to
profitably drive online traffic, conversion and sales.
Like many brand manufacturers, Franklin Sports has been “doing”
advertising since the early days of AMS with a single goal of optimizing
“ACoS”, but only recently was able to start “running” an
advertising program that supports a wide range of objectives.
CommerceIQ™’s retail aware and profit aware platform enables Franklin
Sports to deploy cross-functional strategies that support a broader
range of company objectives than just “ACoS”, enabling them to truly
optimize for incremental sales.
According to Scott Kennedy, Director of e-commerce Analytics and Digital
Marketing at Franklin Sports, “Marketing performance metrics tell the
story of what happened as a result of various independent variables on
Amazon (promotional pricing or launching a brand new product).
Understanding how those coefficients relate to sales changes is the key
to understanding what levers a business can pull on the front end of a
campaign to control their sales outlook.
“CommerceIQ™ requires the marketer to state the business objective
BEFORE spending advertising dollars. This concept forces the marketing
department to gain a more holistic understanding of the business across
functions like operations, forecasting and sales. Controlling the demand
drivers on the front end will ultimately inform supply chain decisions
on the back end for a true retail optimization scenario.”
Using CommerceIQ™, Franklin Sports will be able to automate and optimize
trade spend and bid amounts on the right set of keywords and ASINs to
drive incremental sales and grow their share of voice across paid and
organic search results on Amazon.
In addition, CommerceIQ™ will enable Franklin Sports to automatically
detect risks such as current and potential out-of-stock situations,
unavailable SKUs, lost Buy Boxes, and potential counterfeit products
from 3P sellers, and automates actions on Amazon to mitigate these
factors that can adversely affect sales.
“We are thrilled to welcome a category leading brand like Franklin
Sports with a long history in the sporting goods industry to our family
of forward-looking companies using CommerceIQ™ to win on Amazon,”
said CommerceIQ™ CEO Guru Hariharan. “Franklin Sports has been
enormously successful in a range of channels, and we look forward to
enabling their e-commerce team with CommerceIQ™ to fuel their sales
growth and drive unparalleled levels of success on Amazon.”
CommerceIQ™, the world’s first and only unified Amazon platform, enables
brands to achieve profitable sales growth on Amazon by improving the
operational efficiency of their Amazon e-commerce business using machine
learning and automation technology. CommerceIQ™ unifies Amazon sales,
advertising, operations, and competitor data on one platform, applies
machine learning to surface latent inefficiencies and growth
opportunities, and automates actions to realize the benefits from these
opportunities. Leading consumer brands accounting for billions of
dollars in Amazon Sales, and marketing spend have reduced out of stock
rates by up to 32%, increased conversion rates by at least +15%, and
generated on average a +12% incremental sales lift in the first quarter
after launching CommerceIQ™. For more information, visit CommerceIQ.ai
where you can also request a demo. CommerceIQ™ is headquartered in
Mountain View, CA with offices in Seattle and Bangalore.
About Franklin Sports Inc.
A Massachusetts-based company since 1946, Franklin Sports, Inc. is a
leading global sporting goods brand with a rich history and reputation
within our industry. Over the years, Franklin Sports has maintained
strong relationships with professional athletes and leagues such as
Major League Baseball, National Hockey League, National Football League
and Major League Soccer that bring energy, strength and uniqueness to
our products. We understand consumer needs and offer the strongest value
by manufacturing products for all levels of sports participation. From
the beginner to the pro, Franklin Sports has you covered. Franklin
Sports has remained true to its family roots; started by Irving Franklin
in 1946, the company is currently operated by son Larry Franklin, and
grandson Adam Franklin.
CommerceIQ™ is a trademark of Boomerang Commerce in the U.S. and other
countries. All other trademarks are the property of their respective