Blue Apron Introduces Beyond Meat® on Menus Beginning in August

New Blue Apron x Beyond Meat recipes enable home cooks to explore cooking a variety of Blue Apron recipes with Beyond Meat’s plant-based proteins

NEW YORK–(BUSINESS WIRE)–Beginning this summer, home cooks across the country can explore cooking seasonal recipes from Blue Apron (NYSE: APRN) that feature plant-based proteins from Beyond Meat, Inc. (NASDAQ: BYND), a leader in plant-based meat. Blue Apron x Beyond Meat recipes will be included on Blue Apron’s Signature Two-Serving Plan starting in August with flavorful summer burgers specially crafted by the Blue Apron Culinary Team that feature the popular Beyond Burger™. Consumers can begin placing orders for the new August recipes now through Blue Apron’s website and mobile app.

We know a growing number of customers are interested in plant-based proteins, whether as an alternative to meat, a desire to explore a new ingredient, or an opportunity to make more sustainable food choices,” said Linda Kozlowski, Chief Executive Officer, Blue Apron. “We are proud to introduce Beyond Meat products to our menu, beginning with its flagship Beyond Burger. Blue Apron recipes are designed to evoke a sense of discovery and, as a meal kit partner, we have a unique opportunity to teach our customers how to cook a wide variety of cuisines with plant-based protein.”

We’re thrilled to partner with Blue Apron to empower consumers to prepare and enjoy delicious Beyond Burgers at home,” said Ethan Brown, Beyond Meat Founder & CEO. “The Beyond Burger delivers the delicious taste, texture, and juiciness of a beef burger but comes with the added nutritional and environmental benefits of consuming plant-based meat.”

The first Blue Apron x Beyond Meat recipes will feature Beyond Meat’s new, meatier Beyond Burger, a four ounce patty with 20 grams of plant-based protein that contains no GMOs, soy, or gluten. Recipes include Caramelized Onion & Cheddar Beyond Burgers with Garlic Green Beans the week of August 19 and Jalapeño & Goat Cheese Beyond Burgers with Corn on the Cob the week of August 26. Blue Apron will continue to feature Beyond Meat products on future menus as part of its commitment to bring home cooks a diverse selection of ingredients, flavors, and cuisines.

We love delighting our customers with distinct flavor combinations and new ingredients to make home cooking memorable and fun,” said John Adler, Vice President, Culinary, Blue Apron. “Our first two Blue Apron x Beyond Meat recipes were inspired by our most popular burgers, using the Beyond Burger as well as seasonings, sauces, and produce that put an interesting twist on this classic summer meal. We look forward to bringing home cooks more recipe creations that feature Beyond Meat’s innovative and delicious products.”

For more information on Blue Apron x Beyond Meat, visit beyondmeat.blueapron.com.

About Blue Apron:

Blue Apron’s mission is to make incredible home cooking accessible to everyone. Launched in 2012, Blue Apron is reimagining the way that food is produced, distributed, and consumed, and as a result, building a better food system that benefits consumers, food producers, and the planet. The company has developed an integrated ecosystem that enables the Company to work in a direct, coordinated manner with farmers and artisans to deliver high-quality products to customers nationwide at compelling values.

About Beyond Meat, Inc:

Beyond Meat is one of the fastest growing food companies in the United States, offering a portfolio of revolutionary plant-based meats. Founded in 2009, Beyond Meat has a mission of building meat directly from plants, an innovation that enables consumers to experience the taste, texture and other sensory attributes of popular animal-based meat products while enjoying the nutritional and environmental benefits of eating its plant-based meat products. Beyond Meat’s brand commitment, “Eat What You Love,” represents a strong belief that by eating its portfolio of plant-based meats, consumers can enjoy more, not less, of their favorite meals, and by doing so, help address concerns related to human health, climate change, resource conservation and animal welfare. Beyond Meat’s portfolio of fresh and frozen plant-based proteins are sold at more than 30,000 retail and foodservice outlets worldwide. Visit www.BeyondMeat.com and follow @BeyondMeat, #BeyondBurger and #GoBeyond on Facebook, Instagram and Twitter.

Contacts

Nisha Devarajan

Nisha.devarajan@blueapron.com