Cashfloat introduces Easy Start Technology to help short term loan customers with their repayments.

LONDON–(BUSINESS WIRE)–Cashfloat, the company that introduced free early repayment to the UK online loans market, is now taking its proprietary technology one step forward. Today, they released their new Easy Start Technology which is designed to make loan repayments more comfortable for customers by giving them more time to repay without increasing the cost of their loans.

After analysing over a million applications, Cashfloat identified that the first repayment is a reliable indicator of how people will repay the rest of their loan. However, in many cases, the first repayment comes too soon, giving customers too little time to get their finances in order before payday. With the new Cashfloat Easy Start Technology, customers’ first loan instalment will be reduced in line with their affordability using Cashfloat’s highly developed Smart Affordability Engine. This will increase the risk for Cashfloat but makes repayments much more manageable for borrowers in line with their personal situations.

Peter Kimpton, Chief Operations Officer, said in a statement:

“We became aware of instances where a customer’s payday would be just one or two weeks off, causing their first instalment to be pushed off to the next month. Their loans were more expensive, as they incurred additional interest for that month. By reducing the first instalment and giving an extra month free of interest, customers will have an easier start to their loan repayments. As always, our customers will still be able to repay their loans early at any time and save money.”

After five months of preparation, Cashfloat is finally activating this feature on all loans, starting this week – just in time for the holiday season.

Jeremy Lloyd, CEO of Cashfloat commented:

“For people with bad credit, online loans are often the only way they can access money in an emergency. Here at Cashfloat, we are committed to improving our products to make them fairer and more affordable for our customers. We’re very excited to unveil our new ‘Easy-Start’ feature, and we know that it will make repayments more manageable for many of our customers.”

About Cashfloat

Cashfloat is a trading style of Western Circle Limited; an FCA authorised direct lender and broker. They offer loans between £400 and £1,500 via their online website Founded in 2014, Cashfloat has grown into one of the leading brands for online loans in the UK.

Cashfloat’s model is based on using advanced artificial intelligence technology designed to help and protect people taking short term loans online. They’ve built their own Loan Management System, Decision and Affordability Engines in-house and have already processed over 1 million applications.



Kelly Richards

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