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De Rigueur Designs Launches Custom 3D Printed Jewelry Line and BEZEL Ecommerce Mobile Application

New BEZEL Mobile App Offers Virtual Ring-sizer Technology to Find the Perfect Fit Just in Time for Valentine's Day Gifting (February 01, 2018)

CHICAGO, Feb. 1, 2018 /PRNewswire/ -- De Rigueur Designs has unveiled its 3D printed metal jewelry line available on the company's newly launched BEZEL app, an ecommerce platform that revolutionizes the way people shop for jewelry. The state-of-the-art BEZEL platform allows consumers to calculate and store their correct ring size and purchase jewelry through a one-of-a-kind mobile application. Combining the latest trends in fashion and technology, De Rigueur Designs will offer an array of custom 3D printed jewelry including rings, charms and bracelets on BEZEL, which can be downloaded for free on iOS through the App Store – just in time for Valentine's Day gift giving.  

Try-on and size custom De Rigueur Designs jewelry through the BEZEL app, the first-ever paperless augmented reality ecommerce platform that revolutionizes the way people shop for jewelry.

"De Rigueur Designs and BEZEL were developed to solve one of the biggest problems consumers have with buying jewelry online: 'Will this ring fit me?''" said Janine Melvin, co-founder of De Rigueur Designs and BEZEL. "With BEZEL, consumers can browse designs from our 3D printed jewelry line, calculate the precise ring size and customize their design before making a purchase. It truly is the future of jewelry shopping."



De Rigueur Designs Jewelry
De Rigueur Designs jewelry is unlike any other. Every piece of jewelry is created with 3D metal printing technology that allows for the creation of unique designs that would not be possible with traditional jewelry making. The classic yet fashion forward pieces are made with durable stainless steel, then coated with innovative PVD (physical vapor disposition) plating so that the jewelry never loses its color or quality. With each piece, consumers will have the option of four different PVD finishes – each item being made-to-order with a unique serial number. The De Rigueur Designs jewelry line includes, but is not limited to:

  • 3-Initial Signet Ring – The ring that started it all, the Signet Ring can be monogrammed with up to three custom initials. Each ring is sized to order and 3D printed in stainless steel with a unique serial number and coated in permanent PVD coating. Available in various finishes.
  • Claddagh Ring – The new Claddagh Ring is made with the traditional design in mind, but is transformed with a modern, elegant twist. Each ring is sized to order and 3D printed in stainless steel with a unique serial number and coated in permanent PVD coating. Available in various finishes.
  • Signature Charm Bangle – A versatile bracelet that can be worn to work or a night on the town is an essential piece for every woman's jewelry box. The Signature Charm Bangle can be worn solo, or with as many or as few charms as desired. Each bangle is 8", 3D printed in stainless steel, coated in permanent PVD coating and available in various finishes.
  • Charm Collection – The Charm Collection includes dozens of one centimeter mini charms made of stainless steel and coated in PVD that fit seamlessly onto the Signature Charm Bangle. Charms range from whimsical stars, rainbows and wishbones, to classic letters and numbers. The possibilities with the Charm Collection are limitless! Available in various finishes.

De Rigueur Designs jewelry ranges in price from $25 - $150 and is offered exclusively on BEZEL and www.thefutureofjewelry.com.

BEZEL Ecommerce Platform
BEZEL is the first mobile app to calculate a user's ring circumference size (precise to the millimeter) for each finger using a smartphone camera lens to ensure an accurate fit when ordering online. The patented digital sizing API allows customers to determine the size with 99 percent accuracy. Using spatial/image recognition and edge detection, the BEZEL algorithm transforms the camera lens into a digital ring sizer. To determine the size, customers use a pre-owned ring against a fixed object, like a credit card, to calculate the circumference of the ring. The BEZEL platform features the exclusive designs from De Rigueur Designs, which are made-to-order with each customer in mind.

"BEZEL revolutionizes the way the world buys jewelry," said Melvin. "This is just the beginning.  We see the BEZEL platform growing into the idealized ecommerce marketplace where jewelry makers can showcase and sell their own designs."

De Rigueur Designs and BEZEL are the brainchild of Janine and Casey Melvin, a sister team with a passion for great design. The duo began developing De Rigueur Designs and BEZEL in 2016 to fill a void in the online jewelry industry. Fusing the latest in fashion and technology, the Melvin sisters have developed a truly innovative platform to make jewelry that is customizable, accessible and wearable. For more information about De Rigueur Designs and BEZEL, visit www.thefutureofjewelry.com, or follow the brand on Facebook @TheFutureofJewelry, Instagram @TheFutureofJewelry and Pinterest @TheFutureofJewelry.

About De Rigueur Designs and BEZEL
De Rigueur Designs was founded and incorporated in early 2017 by sisters Janine and Casey Melvin after discovering problems with the way jewelry is marketed and sold online. Driven to create jewelry for the future, the company utilizes 3D printing to make the designs come to life and the BEZEL app to simplify online jewelry shopping. The company is based in Chicago, IL. Visit www.thefutureofjewelry.com to learn more.

 

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SOURCE De Rigueur Designs

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