Company News: Page (1) of 1 - 01/28/13 Email this story to a friend. email article Print this page (Article printing at page facebook

Free Our Sports Youth Film Festival Video Contest Launched

  (January 28, 2013)

Call for Youth Action to Submit Counter-Alcohol-Ads and Compete for $3,500 in Cash Prizes at

SAN FRANCISCO, Jan.28, 2013 /PRNewswire-USNewswire/ --Alcohol Justice launched its fifth annual youth video contest today to expose and eliminate alcohol advertising, sponsorships, branding and promotions from every sport, from college games to the NFL Championship, from the World Series to the World Cup and Olympics.



"Big Alcohol doesn't care about the health of youth they care about youth seeing alcohol ads," stated Bruce Lee Livingston, Executive Director/CEO Alcohol Justice. "We want to free sports from Anheuser-Busch and MillerCoors spending half a billion dollars a year advertising to youth."

The Free Our Sports2013 Youth Film Festival gives young people a channel to communicate their opposition as members of a growing digital constituency determined to end the toxic social norm that binds alcohol to sports.

The contest is open to kids 10-20 years old. It challenges them to create entertaining 30 seconds to 2 minutes long ads that counter the iconic and exploitative alcohol ads that litter sporting events of all kinds, worldwide. It further challenges participants to promote their videos through their social networks encouraging viewers to Take Action.

"This year's contest turns every video entry into an action alert," stated Michael Scippa, Public Affairs Director at Alcohol Justice, and Director of the Free Our Sports 2013 Youth Film Festival. "The action targets the CEOs of the world's three top alcohol producers -- Anheuser-Busch InBev, Diageo, and MillerCoors -- generating messages to each demanding that they stop using sports events to promote alcohol consumption."

In 2009, the Surgeon General's Call to Action to Prevent and Reduce Underage Drinking reported that 5,000 people under the age of 21 die annually from injuries caused by alcohol. Hundreds of thousands more suffer alcohol-fueled sexual assaults, serious injuries, diseases and academic failure.

  • The deadline for video entries is March 27, 2013
  • The deadline for generating advocacy responses is April 10, 2013
  • Winners will be announced during the Free Our Sports 2013 Youth Film Festival World Premiere and Awards Ceremony April 11, 2013 at the Marin County Showcase Theater in San Rafael, California, streaming live at
  • Cash prizes will be awarded for the best videos and the best advocacy response

To view past year's winning videos, this year's promotional videos, and for complete information on contest rules, entry details and prizes, visit For background information on the effects of alcohol advertising go to

Contact: Michael Scippa 415 548-0492
Jorge Castillo 213 840-3336

SOURCE Alcohol Justice

Copyright 2010 PR Newswire. All Rights Reserved

Page: 1

Related Keywords:Broadcast, Streaming, Digital, Sports Broadcasting, Camera/Film, Internet Media, Surgery, Sports, Film, Theater, Sports, Football, Olympics, Championship,
Related Sites:
Related Newsletter:
Greets! (2) • by wayoutwest on the on the Cinema 4D forum Fatal Error When Switch To Shaded Mode! Please Help! Urgent!!!! (1) • by tristan on the on the Alias Maya forum Need Help! Please Read! (1) • by Babyface on the on the 3ds max forum Which Editing Software?  • by Lashta on the on the Visual Effects forum Lights Problem in Lightwave 3D  • by George Greek on the on the NewTek LightWave forum Computer Animation and Digital Art Competitions; deadline April 1  • by DRT on the on the Animation Artist forum Computer Animation and Digital Art Competitions; deadline April 1  • by DRT on the on the Digital Animators forum Poser 6 Secret #1  • by David Nagel on the on the Poser forum Alias’ MotionBuilder and Maya “Rated ‘P’ for PLAY” Tour  • by Vanessa21 on the on the Oceania forum Alias’ MotionBuilder and Maya “Rated ‘P’ for PLAY” Tour  • by Vanessa21 on the on the Mac Animation Pro forum

Our Privacy Policy --- @ Copyright, 2015 Digital Media Online, All Rights Reserved