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Nearly Half of Consumers Have had a Bad Upgrade Experience Finds Research Ahead of iPhone Launch

  (September 14, 2017)

MANCHESTER, England, September 14, 2017 /PRNewswire/ --

Research released today by - the UK's first independent SIM-free mobile phone retailer - has found 45% of consumers have had a bad upgrade experience. 

A third of those surveyed complained of bad service and aftercare with 58% feeling they had been overcharged and left out of pocket. ?

This research was conducted ahead of the expected iPhone launch today. People were also asked what the biggest driver was for their desire to upgrade and 38% of people prioritised the need for the latest technology as opposed to 32% who placed money-saving at the top of their agenda. The remaining 30% felt both of these factors were equally important. 

Commenting on the research and the mobile phone market, CEO, John Whittle said: "A highly desirable new phone launch can lead to consumers making poor upgrade choices and ending up out of pocket. We launched to simplify the process of buying a mobile phone, allowing greater flexibility and transparency."

?When quizzed, 54% of people still had bundled tariff and phone deals despite the fact it is often cheaper to buy a SIM and phone separately. Nearly three quarters of respondents in bundled deals were in 24-month contracts and 44% haven't changed providers in the past five years. 

Whittle added: "Through  customers can buy a phone and SIM separately, buy outright or through finance and change their phone at any time they want. Uniquley to  the customer can also buy a SIM from a choice of 16 networks, which is more than any other mobile phone retailer in the market. Customers can also change their phone or SIM whenever there is a better deal available, they are not tied into network contracts." 

People can pre-register to buy a new iPhone at the best price in the market, as well as having access to the best tariffs at:


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