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New Art Miami Welcomes International Editor Pablo Plant to its Roster(January 02, 2013)
Born in Madrid, Pablo's roots were planted in both Spain and England, allowing him to branch out as an artist and broaden his perspective as he absorbed the cultures and the subtleties of a wide range of aesthetic sensibilities. Early in his editing career he began working on high-profile campaigns in Spain, Germany, France, The United States, UK, Italy, Asia and Mexico - for a prestigious roster of brands that includes BMW, Mercedes, VW, Peugeot, Infiniti, Lexus, Opel, Kia, Renault, Iberia, Movistar, Vodafone, Coca Cola and Siemens.
Pablo Plant's impressive body of work has earned him international recognition as he garnered a steady flow of accolades, including Cannes Gold Lion Award for 'NIKE Manifestacion,' the Silver Lion for 'Die Welt Architec,' a Bronze Lion for 'Greenpeace-Salva,'? FIAP Gold award for 'Coca Cola-Guru,' Silvers for 'Coca Cola-Pisquedelic Sally,' 'Aquafina-Choque' and 'Coca Cola-Despedido.'
Plant developed an appreciation of diverse cultures early in life. His childhood, growing up in the fast-paced city of Madrid, was tempered by spending every summer with his mother, a Brit, working on his grandfather's farm is the English countryside.
In 1989 his father, film editor Pablo G. del Amo, a former member of the Hollywood Academy, gave Pablo the opportunity to work with his editing crew on the feature film "Ay Carmela" as second assistant editor.
"That early exposure to process of filmmaking gave me a creative outlet that sparked my passion for the craft of editing," says Plant. "It also led to unique opportunities to learn my craft and hone my skills working alongside some of Spain's most important film directors, such as Carlos Saura, Fernando Fernan Gomez, Bigas Luna and Pilar Miro."
In 1996 Plant edited a number of short films and music videos, and cut his first feature film, "Solo Se Muere Dos Veces," http://www.imdb.com/name/nm0686615/. The following year he began editing commercials for Sebastien Grousset in Tesauro Madrid, and discovered that he really enjoyed the challenge of telling a story in short-form. Once he moved to the spot arena he found his calling, and never looked back.
"My mantra is 'keep it simple,' - and I thrive on the complexities and challenges of the creative process that goes into crafting of a minimalistic story that maximizes the impact of a brand's message."
An amateur musician himself, Pablo's first job was as lighting and sound technician for a theatre in Madrid, followed by stints as a lighting designer for several dance and theatre companies in Spain. He then went on to edit music and sound for a number of films, commercials and documentary films before honing in on cutting spots and visual content.
"Music remains a strong, driving force of the editorial process for me," notes Plant. "If music lives inside your soul, it can't help but influences your work and brings another dimension to it."
Regarding his new position at New Art Miami, Plant says, "I enjoy new challenges and collaborating with inspired talent to create a final product that is greater than the sum of its parts. New Art Miami has put together a talented team of editors, VFX artist, colorist and mixers, and provides the kind of creative environment that support innovation - and pushing the envelope. Thanks to today's digital age creativity no longer has boundaries - and I look forward to working on a mix of projects for Innovative agencies and brands based around the world - from Argentina, Spain and London - to Miami and New York."
"Pablo Plant is truly a world-class editor, and his addition to our multi-talented team of editors, VFX artists, colorists and mixers positions New Art Miami to not only attract a more diverse mix of higher-end work in the US Hispanic and general markets, but also to build a client-base in Central and South America, as well as Europe, says Demetrio Bilbatua, president and CEO of New Art Miami. "His level of talent and international reputation with top production company and agencies worldwide enables us to raise New Art Miami's creative bar locally, as well as globally."
"I'm always looking for creative talent to complement our team editors," adds Bilbatua. "Pablo is an extraordinary multi-dimensional talent who brings a level of emotion and power to his editing that makes him a perfect fit the New Art Miami team.
About New Art Miami: New Art Miami is a creative on-stop editorial, VFX, 3D animation, color grading, finishing and audio boutique with an award-winning roster of editors. Its diverse talent offers advertising agencies and content creators in the multicultural, international and US arenas the ability to connect with a wide range of cultures and styles. For more information about Pablo Plant contact us at firstname.lastname@example.org.
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