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Stash Licenses Apptimize’s Mobile Testing and Release Management Platform to Empower a New Generation of Investors

  (January 03, 2018)
Stash Licenses Apptimize’s Mobile Testing and Release Management Platform to Empower a New Generation of Investors

Apptimize announced today that Stash, the financial services platform that's revolutionizing how millions of Americans save and invest, has licensed Apptimize's mobile A/B testing and release management platform. Stash will use Apptimize to optimize the in-app experience, such as onboarding flows, value messaging, and calls to action. Stash joins innovators across industries, such as Delivery Hero, Strava, Trulia, Dow Jones, and Sky, who are committed to using data-driven insights to drive their business.

Matt Hamilton, VP of Product Infrastructure at Stash, commented on the decision to license Apptimize, “At Stash, we are on a mission to make investing simple and accessible. Apptimize enables us to take ideas from across our organization, rapidly run tests, and identify the impact of each idea. We are excited to see the growth we can achieve using experimentation."

Nancy Hua, CEO of Apptimize, said, “Fintech companies like Stash are significant disruptors. The ideas they are bringing to market are transforming the way companies across industries approach their mobile strategies. To be an effective disruptor, organizations need a way to learn as fast as possible, kill the ideas that don't achieve the intended consequences, and rapidly invest in and improve the ones that are working. We're excited to be a part of Stash's journey as they disrupt the massive personal banking, investing, and retirement industries."

About Apptimize
Apptimize enables organizations to enhance their native iOS and Android apps to create amazing user experiences, improving acquisition, engagement, and retention. We do this with a platform that empowers product teams to efficiently run A/B tests, make instant updates, and personalize user experiences through staged and segmented rollouts. Apptimize, based in San Francisco, is backed by US Venture Partners, Google Ventures, Y Combinator, and others. Top apps including The Wall Street Journal, Vevo, HotelTonight, and Strava use Apptimize to continuously drive mobile growth. Visit to learn more.

About Stash
Stash is on a mission to provide all Americans with the education, tools and guidance needed to unlock their own financial opportunity. Stash simplifies and optimizes the way customers spend, save and invest their money. Clients of the Invest and Retire products can choose from a selection of over 40 curated ETFs to build personalized portfolios that reflect their investing interests and beliefs, as well as savings goals. Based in New York City, Stash launched in October 2015 by Wall Street veterans, Brandon Krieg and Ed Robinson. Stash includes Stash Cash Management LLC, Stash Investments LLC, an SEC Registered Investment Adviser and Stash Capital LLC, an SEC Registered Broker Dealer and member of FINRA and SIPC. For more information, visit

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