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Walmart Dominates Amazon and Best Buy in Market Share for Key Categories

  (February 14, 2018)
Walmart Dominates Amazon and Best Buy in Market Share for Key Categories

In 2017, American customers spent a significant amount of time and money shopping at retailers such as Amazon, Best Buy and Walmart. Focusing on three key categories, TraQline compares the retailers' market share trends for cell phones, consumer electronics and small kitchen appliances.

In a head to head comparison of 2017 unit shares for Amazon, Best Buy and Walmart's, TraQline data shows that Walmart came out ahead in each of the three categories. In consumer electronics, Best Buy was neck and neck with Walmart – both capturing 26% of consumer purchases; however, Walmart dominated the other retailers in the cell phones and small kitchen appliances categories.

Amazon continues to lead in e-commerce, with double the share of its closest competitor (between Best Buy and Walmart) in all three categories. Despite this, both Best Buy and Walmart have shown significant growth due to increased omni-channel efforts.

“Looking at the three categories for each retailer, a different category mix might tell a different story," says Eric Voyer, TraQline's vice president of sales and marketing. “but when it comes to these categories, Walmart is the winner overall. As more categories shift to online sales, it will be interesting to see how Amazon's competitors step up."

To receive a more detailed look at these three leading retailers in these three categories, view the report on TraQline's website.

About TraQline

TraQline™ delivers improved market intelligence for North American retailers and manufacturers. Delivering greater insights into market data such as outlet shares while also delivering exceptional customer service is at the core of TraQline. Its syndicated survey solutions provide consumer market research and insights that can be customized based on the individual needs of the retailers and manufacturers. For more information, please visit, or follow us on Twitter (@TraQline) for updates on our products and consumer trends.

For more information, contact Eric Voyer: 502-271-5267 or ericv(at)

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