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tastytrade Network Fuels Expansion With Key Acquisitions

ki edit + design and Quiet Foundation Acquisitions Catapult tastytrade's Production and Technology Infrastructure and Merchant Offerings for a Variety of Platforms (March 23, 2012)

CHICAGO, IL -- (Marketwire) -- 03/23/12 -- tastytrade (http://tastytrade.com), the fastest growing online financial network, today announced the acquisition of ki edit + design, a national video production and design studio, and Quiet Foundation, a Chicago web design and technology firm. With these acquisitions tastytrade will control all network production and technology infrastructure in-house, and compete directly with much larger media firms by delivering original financial content faster, to a wider audience.

Said Tom Sosnoff, tastytrade Network founder and CEO, and co-host of "Get Tasted," a live show broadcasting for four hours every weekday: "Linwood Ma of Quiet Foundation was the CTO of thinkorswim, Inc., and is a magician when it comes to developing real-time, high-bandwidth technology and an exceptional user experience. ki, with founders Paul Kopchak, Anthony Izzo, and Pete Hendricks did all the best production and video work for us at thinkorswim, in addition to their work for Fortune 500 brands. Because of our shared history, integrating the Quiet Foundation and ki edit + design workflow is expected to be smooth and rapid. The leadership teams at both these companies are creative, driven and innovative. Typically, only the largest media companies could integrate to this extent. We now have the resources to create more original content to fill our aggressive production schedule."

Said Kristi Ross, President of tastytrade Network: "tastytrade's mission is to challenge traditional finance media like CNBC and Bloomberg, and to broaden the demographic for financial news and services. These acquisitions perfectly support that mission and accelerate our strategy to deliver an increasing variety of original content through the tastytrade Network and other distribution channels."

tastytrade currently produces six hours of original, live programming every weekday, with "Get Tasted," "The Liz & Jenny Show," "Ask Slim," and "Last Call." The tastytrade Network plans to add another hour of daily programming by the middle of April. tastytrade is available at www.tastytrade.com, on iTunes, Apple TV, Apple Radio, and on Roku. Programming is archived, catalogued and accessible 24/7 at tastytrade.com.


Combined, tastytrade, ki edit + design, and Quiet Foundation, have 40 employees. tastytrade broadcasts from a studio in a brownstone at 62 West Huron Street in Chicago.

About tastytrade http://tastytrade.com

The tastytrade Network was founded in May, 2011, as an Internet-based channel for original financial news, investment strategies, and entertainment for the masses, with programming geared to various investment levels, from beginner to professional. Members get access to exclusive programming, trade ideas, plus significant discounts to investing products and services in the wholesale Financial Superstore.

About ki edit + design http://kieditdesign.com

ki edit + design is a Chicago-based editorial and design post production house, with editors, designers, and producers who create editorial, design, and digital content for agencies and companies. ki edit + design specializes in motion graphics, 3D animation and visual FX, and video production. Clients have included Abbott Laboratories, Bacardi, Ford, Office Max, P&G, State Farm, tastytrade, thinkorswim/TD Ameritrade, Wrigley/Mars, Inc., and Xerox.

About Quiet Foundation http://quietfoundation.org

Founder Linwood Ma has been involved in creating and maintaining some of the financial industry's leading trading platforms and applications. He is responsible for developing tastytrade systems and applications. He was instrumental in creating TD Ameritrade's Trade Architect trading platform. Previously, he was responsible for developing thinkorswim's award-winning trading platform and technology operations.

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Contacts:

Frances Del Valle
Influence Consulting Group
Email Contact
212-717-5499

Mark Rose
Influence Consulting Group
Email Contact
360-301-2600


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