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Samsung and Nokia to Cooperate on Mobile TV Interoperability

  (April 16, 2007)

Companies to Engage in DVB-H Enabled Handset and Network Compatibility Testing to Accelerate Time to Market for Broadcast Mobile TV Services

HELSINKI, Finland and SEOUL, South Korea, April 16 /PRNewswire-FirstCall/ -- To encourage greater adoption of broadcast mobile TV services and accelerate service deployment, Samsung and Nokia (NYSE: NOK) today announced they will work to achieve interoperability among their DVB-H (Digital Video Broadcast - Handheld) enabled mobile devices and the open standards based Nokia network services system. The handset manufacturers will work together to support solutions based on the open OMA BCAST standard available for operator partners interested in deploying multi-vendor mobile TV services and trials in 2007 and onward.

"Within DVB-H technology, Samsung has already commercialized handsets based on the CBMS OSF standard, and will develop the OMA BCAST standard based mobile TV handset. Its inclusion in our product portfolios will enhance our customers' flexibility in choosing suitable standards based on their business models," says Kwang Suk Hyun, Senior Vice President of Alliance Team of Samsung Electronics Co., Ltd.


"Nokia warmly welcomes the collaboration in accelerating the adoption of DVB-H based mobile TV services to the market. We see that the OMA BCAST standard is essential in launching mobile TV services on a global scale," says Harri Mannisto, Director, Multimedia, Nokia. "Further, the well-defined service and content protection profiles within the OMA BCAST standard such as the already now available OMA DRM, provides the ideal path towards standardized solutions enabling a coherent and open market for successful worldwide mobile TV deployments."

The deployment of mobile TV services will offer new business opportunities for companies across the value chain, including content and broadcast companies, mobile service providers, infrastructure and handset manufacturers, and technology providers. The availability of interoperable DVB-H enabled devices and services is a key factor in further opening up the market.

DVB-H is an effective technology for deploying broadcast mobile TV among the many digital technologies available to deliver mobile TV services. DVB-H technology offers high service level quality, low battery consumption and offers the end-user the ability to simultaneously receive broadcasts while using other mobile services such as telephony and internet access on their device.

In parallel to supporting mobile operators launching mobile TV services based on existing technologies in their networks, Samsung and Nokia are both active in ongoing standardization and technology development to optimize the broadcast mobile TV experience. The companies will work on interoperability efforts using the open OMA standard while continuing to participate in industry-wide interoperability efforts within the related standardization bodies.

Notes to Editors

DVB-H technology enables the TV service you are familiar with at home to be broadcast to your mobile device. DVB-H provides a superior end-user experience in the mobile environment with excellent picture and reduced battery consumption. Up to 50 TV channels can be delivered with low cost, over one network. With extensive pilots of broadcast mobile TV currently taking place across the globe, involving leading broadcasters, mobile operators, broadcast network operators and handset manufacturers, the market for commercial broadcast services is expected to grow throughout 2007.

About Samsung

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2006 parent company sales of US$63.4 billion and net income of US$8.5 billion. Employing approximately 138,000 people in over 124 offices in 56 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Network Business and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs.

For more information, please visit www.samsung.com

About Nokia

Nokia is a world leader in mobile communications, driving the growth and sustainability of the broader mobility industry. Nokia connects people to each other and the information that matters to them with easy-to-use and innovative products like mobile phones, devices and solutions for imaging, games, media and businesses. Nokia provides equipment, solutions and services for network operators and corporations.

www.nokia.com

www.nokia.com/mobiletv

SOURCE Nokia

Copyright 2007 PR Newswire. All Rights Reserved


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