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SENCORE Appoints Patricia Grasso as Regional Sales Manager for Latin America(March 31, 2011)
"Our increasing focus on the Latin and South American markets has allowed us to create a position specifically devoted to this region -- and Patty is the ideal choice," said Oehlerking. "Her deep experience in the Latin American marketplace and her strong commercial relationships with most of the major broadcast and cable equipment dealers there will be a great advantage as we continue to build SENCORE's service levels and presence in this rapidly growing marketplace."
Throughout her career, Grasso has represented more than 25 product lines for broadcast technologies ranging from graphics, video compression, and digital asset management to the IPTV and VoD markets. Just prior to joining SENCORE, she served as regional sales manager, Latin America for Techex Inc., where she developed and managed distribution of products for broadcast, cable, video post-production, education, government, corporate, and medical markets. Previously, Grasso also served as regional sales manager, Latin America for Media 100 Inc. Before entering the technology field, she was deputy country director for Ecuador and Bolivia for Catholic Relief Services, and served as a Peace Corps volunteer in Colombia and Dominica. Grasso holds a bachelor's degree in foreign service from Georgetown University and a master's degree in international management from the Thunderbird School of Global Management.
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SENCORE is an engineering leader in the development of high-quality signal transmission solutions for the broadcast, cable, satellite, IPTV, telecommunications, and professional audio/video markets. The company's world-class portfolio includes video delivery products, system monitoring and analysis solutions, and test and measurement equipment, all designed to support system interoperability and backed by best-in-class customer support. SENCORE products meet the rapidly changing needs of modern media by ensuring the efficient delivery of high-quality video from the source to the home. More information about SENCORE -- celebrating its 60th year in 2011 -- is available at the company's website, www.SENCORE.com.
Related Keywords:SENCORE, Patricia Grasso, Latin America, South America