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Zeta Interactive Announces Hiring Of John Polcari, Senior Vice President Of Sales & Marketing

Premier Customer Lifecycle Marketing Company Adds Industry Leader to its Enterprise Division (April 02, 2014)

NEW YORK, April 2, 2014 /PRNewswire/ --Zeta Interactive, the leading Customer Lifecycle Marketing Platform Company, announced today the hiring of John Polcari as Senior Vice President of Sales & Marketing for its Zeta Enterprise division. One of the leading sales professionals in the CRM sector, Polcari previously served as Executive Vice President of Sales at eBay Enterprise Marketing, formerly e-Dialog, and Commercial Sales Leader at Epsilon. His accomplishments range from securing significant customer engagements with 38 of the top 100 Internet Retailers to delivering CRM solutions to customers managing the largest loyalty programs in the world. Mr. Polcari also served as Vice Chair for DMA Retail Operating Committee and published its first approved white paper on e-CRM.

Zeta Enterprise encompasses the Company's award-winning ZetaMail ESP platform with the recently acquired Hub, a "magic quadrant" Cross-Channel Marketing Automation Platform, from ClickSquared. Combining the enterprise-grade ZetaMail with the Hub creates the first true end-to-end marketing automation platform in the space. Mr. Polcari will lead all business development and marketing efforts across the Zeta Enterprise division including Zeta CRM's go-to-market strategy, product marketing, and new client acquisition. He will be based in Zeta's Boston office and will report directly to Steven Gerber, Zeta's Chief Operating Officer.

"We are thrilled to attract an industry expert like John Polcari," said David A. Steinberg, CEO of Zeta Interactive. "This reinforces that we are building something unique in the marketing technology space. Attracting top talent like John will help us bring our leading-edge customer lifecycle platform to more Fortune 500 and Middle Market brands to help them acquire, engage, grow, and retain their best customers."

The addition ofMr. Polcaricomes at a time of massive growth for Zeta Interactive, one of Forbes' 50 Most Promising Companies in America. Within the past year, the company has acquired the Boston-based marketing automation platform provider, ClickSquared, and the Actions division of Adchemy Inc., along with its patented web marketing platform.

"I'm very excited to be joining such a dynamic company as Zeta Interactive," said John Polcari, Senior Vice President of Zeta Interactive. "David and his team are building something special. I look forward to taking our unique platform and solution set to compete and win in the marketplace."

About Zeta Interactive:
Zeta Interactive is a Customer Lifecycle Marketing platform company that integrates Big Data, proprietary technology and analytics to help leading brands acquire, grow and retain customers. Founded by David A. Steinberg and John Sculley (former CEO of Apple Computer and Pepsi-Cola) in 2007, Zeta Interactive has rapidly grown into a recognized leader in the emerging Big Data and Customer Lifecycle Marketing sectors. The company's set of Data, Email, Social, Display, Search and Mobile solutions are used globally by hundreds of Middle Market and Fortune 500 brands. With over 500 employees worldwide, the company is headquartered in New York City, with Centers of Excellence in Silicon Valley, London, and Hyderabad, India, and additional offices in Boulder, CO; Tampa, FL; Washington, D.C.; Boston, MA; Scottsdale, AZ; Duluth, GA; Middlesbrough and Bristol, UK.

SOURCE Zeta Interactive

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