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Cala Enterprises and Datos Group Present the Corporate Happiness Scale, an Index That Measures Happiness in Companies

Latin American and U.S. Companies Have Already Joined the Survey (July 14, 2017)

MIAMI, July 14, 2017 /PRNewswire/ -- Cala Enterprises, the company headed by Ismael Cala, will develop the Corporate Happiness Scale, an index that measures happiness in companies, in partnership with the international research organization Datos Group.

Latin American and U.S. companies have already joined the survey, which allows for quantitatively identifying the level of happiness of employees, with variables such as emotions, commitment, stress, creativity and achievements.

"The Corporate Happiness Scale is part of our commitment to corporate wellbeing. At the dozens of conferences that I conduct every year in companies all over the region, I have insisted that motivation and happiness are key to personal growth and an increase in productivity," said Ismael Cala.

It has been shown that happier employees are twice as productive, have 65% more energy, are twice as engaged with their company, manage to increase sales up to 37% and creativity by up to three times more, and produce on average 31% more.

"Theoreticians agree that corporate happiness is the optimum human functioning making it possible for an organization's members to be more productive, creative and healthy. However, the Happiness Scale differs from other indexes in that it incorporates into traditional positive psychological indicators the measurement of behavioral motivation and intrinsic motivation elements", explained Datos Group's CEO Luis Maturén.

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Life and human development strategist, best-selling author and international speaker, for more than five years, Ismael Cala was the host of CALA on CNN en español.

He is currently the official contributor to the program "Despierta América" (Wake Up, America) on Univision, and writes a weekly column for more than 50 Latin American and U.S. publications. The New York Times has named him the "Latin Larry King".

Author of the best-sellers "Despierta con Cala" (Wake Up with Cala), "La vida es una piñata" (Life Is a Pinata), "El analfabeto emocional" (The Emotional Illiterate), "El poder de escuchar" (The Power of Listening), "Un buen hijo de P?" (A Real Son of a B?) and "El secreto del bambú" (The Secret of Bamboo), Cala was born in Santiago, Cuba (1969), and holds a bachelor's degree in Art History from Oriente University. He coauthored "Beat the Curve" with Brian Tracy. He is a graduate of the York University School of Communications in Toronto and has a diploma from Seneca in Television Production.

He has partnered with great mentors such as Deepak Chopra and John C. Maxwell and received training from coaches like Tony Robbins and Miguel Ruiz. Cala is part of the contributing faculty group at Atlantis University and Next University. He is the president of Cala Enterprises Corporation. Visit


Since its founding in 1954, Datos Group seeks to understand and explore people's knowledge, their relationship with their environment, markets and companies, by means of a holistic vision and with ever-present methodological precision. As a company specializing in information, it has distinguished itself by its passion in interpreting data, constantly managing innovative processes to understand realities and creating new opportunities.


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