Children’s Hospital Los Angeles Fourth Annual Make March Matter™ Campaign Raises Nearly $2 Million

123 local and regional businesses and corporate partners in Los
Angeles and the Coachella Valley rallied community supporters to
participate in the month-long fundraising initiative

LOS ANGELES–(BUSINESS WIRE)–The fourth annual Children’s Hospital Los Angeles Make March Matter
fundraising campaign raised nearly $2 million, the hospital announced
Wednesday. The campaign exceeded its $1 million fundraising goal thanks
to partnerships with a record 123 businesses in Los Angeles and the
Coachella Valley that rallied community participation to support
critical, lifesaving care for children in Los Angeles and the Coachella

“March came in like a lion with a flurry of excitement and activity
across Southern California with communities and businesses,” says CHLA
Senior Vice President and Chief Development Officer Alexandra Carter. “I
want to extend my sincere gratitude to the people and businesses of Los
Angeles and the Coachella Valley who supported our campaign.”

“No matter where you live — in Los Angeles or Coachella Valley — there
were so many options to participate in this year’s campaign,” says Dawn
Wilcox, Vice President of Corporate Partnerships at CHLA. “It was
awe-inspiring to see the level of enthusiasm and effort our supporting
businesses and their clientele put forth to ensure Make March Matter was
a success.”

Numerous promotions and a record 47 events in 31 days highlighted this
year’s campaign including: shopping events and promotions at boutique
retailers like Jonathan Simkhai, Theory, Kendra Scott, Miron Crosby, and
many more; dining events at restaurants and coffee shops like IHOP,
Panda Express, Alfred Coffee, California Pizza Kitchen, Shake Shack
Spencer’s Restaurant, and more; CHLA-themed fitness classes at Cycle
House in Studio City and Barry’s Bootcamp in Los Angeles, and World Gym
in Palm Desert. Porto’s Bakery & Café baked and sold more than 19,000
special CHLA-themed butterfly sugar cookies in March and donated a
portion of the proceeds to the campaign.

Moose Toys made a $200,000 gift to the campaign, teen fashion designer
Grace Rose hosted a pop-up shop at The Americana at Brand and donated a
portion of sales from her Rosie G clothing line, and the Los Angeles
Kings hosted a special CHLA-themed game at Staples Center.

In the Coachella Valley, The H.N. and Frances C. Berger Foundation gave
a $100,000 matching grant and thanks to the generosity of all the
campaign’s business partners in the area as well as the Galen Family
Foundation, the valley-specific initiative nearly reached its goal of
$250,000. Funds raised in the desert communities will go towards the
Barbara Sinatra Children’s Center (BSCC), which is overseen by Karen Kay
Imagawa, MD, Director of the Audrey Hepburn CARES Center at CHLA. The
CARES Center and the BSCC collectively treat more than 1,200 children
each year, focusing on the needs of children suffering the effects of
abuse and neglect and those who are at risk of being abused. Additional
funding will allow patients to receive child-appropriate care more
quickly, reduce delays in child abuse investigations, protect more
children who have suffered abuse and support a more streamlined return
home for children who have not been abused.

For the fourth consecutive year, Panda Express earned top campaign
contributor honors by raising $400,000.

“Supporting Children’s Hospital Los Angeles is something that our
associates and our customers are incredibly passionate about,” says
Peggy Cherng, Panda Express Co-chair and Co-chief executive officer and
honorary CHLA Foundation Board of Trustees member. “I’m proud that our
collective efforts will help CHLA continue to provide lifesaving care to
its pediatric patients.”

Celebrities who supported CHLA throughout March include Chris Pine,
Natalie Portman, Rachel Zoe, Justin Turner, Katherine Schwarzenegger,
Victoria Arlen, Malin Akerman, Teddi Mellencamp, Charlotte McKinney,
Kaia Gerber, Rowan Blanchard, Skai Jackson, Megan Henderson, the KOST
103.5 Ellen K Morning Show team, Becca Tobin and the LadyGang, Cara
Santana and the Los Angeles Chargers football team.

Make March Matter was created by CHLA in 2016 as a way to identify a
time of year devoted specifically to children’s hospitals and children’s
health. The month of March was selected as it signifies the start of
spring. And with the new season comes a feeling of hope, new beginnings,
and life. In 2018 Children’s National Health System in Washington, DC
joined the movement by launching its own Make March Matter campaign
patterned after CHLA’s initiative.

“The hope is that more children’s hospitals across the country will be
inspired to unite with their communities and host their own Make March
Matter campaigns,” says Carter.

Make March Matter

Make March Matter is an annual fundraising campaign that builds
awareness and support for children’s health across Southern California.
The campaign supports Children’s Hospital Los Angeles—a nonprofit
pediatric academic medical center dedicated to offering more than 350
specialty programs and services to help the health of children. The goal
of the campaign is to raise money in support of Children’s Hospital Los
Angeles to ensure that all of its pediatric patients receive the
critical lifesaving care they need.

About Children’s Hospital Los Angeles

Founded in 1901, Children’s
Hospital Los Angeles
is ranked the top children’s hospital in
California and sixth in the nation for clinical excellence with its
selection to the prestigious U.S. News & World Report Honor Roll.
Clinical care is led by physicians who are faculty members of the Keck
School of Medicine of USC through an affiliation dating from 1932. CHLA
is home to The
Saban Research Institute
, one of the largest and most productive
pediatric research facilities in the United States. For more
information, follow us on Twitter,
and Instagram,
and visit our child health blog (
and our research blog (


Monica Rizzo