LONDON–(BUSINESS WIRE)–lt;a href=”https://twitter.com/hashtag/CompetitivePricing?src=hash” target=”_blank”gt;#CompetitivePricinglt;/agt;–SpendEdge, a leading provider of procurement market intelligence
solutions, has announced the completion of their competitive
pricing study for a fast food company.
The client wanted to devise a pricing strategy that could help them
sustain their profitability in the competitive landscape. The time
decided to achieve this business objective was twelve weeks.
Objective 1: The company wanted to leverage the benefits of
competitive pricing and enhance their ROI.
Objective 2: They were interested in implementing new
initiatives that can help them to reduce sourcing costs of raw
Want to explore better options to boost ROI? Request
a free demo from our experts and determine the factors
impacting competitive pricing strategy.
“Implementing a competitive pricing strategy is vital for companies
to stay ahead of the businesses selling similar products as the
attributes of the products remain similar,” says a procurement expert
Key findings and solutions offered
In a span of twelve weeks, the client – a
well-established fast food company – was able to quantify buyer
personas and determine the prices that were acceptable by their customer
base. The solution offered helped them to:
Decrease the sourcing costs of raw materials by identifying suppliers
offering better prices.
Analyze the factors driving the prices of the company’s offerings and
Analyzing the factors driving the prices of the products and
services is crucial for companies to sustain their customer base and
brand value. Request
a free proposal and access our complete portfolio of
competitive pricing solutions today!
Outcome: The pricing experts at SpendEdge helped the fast food
company to identify the interest of customers willing to spend on their
products and raise the prices of their offerings by an average of 3%
across the country. This helped them to achieve a 31%
increase in the overall savings of the company. The pricing solutions
further helped the company to gauge the cost-saving opportunities and
make prudent business decisions.
To access the complete case study on how we helped a fast food
company implement a competitive pricing strategy, get
in touch with our experts here!
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