Competitive Pricing Strategy: Increasing the Overall Savings for a Fast Food Company by 31% | SpendEdge

LONDON–(BUSINESS WIRE)–lt;a href=”” target=”_blank”gt;#CompetitivePricinglt;/agt;–SpendEdge, a leading provider of procurement market intelligence
solutions, has announced the completion of their competitive
pricing study for a fast food company.

Project background

The client wanted to devise a pricing strategy that could help them
sustain their profitability in the competitive landscape. The time
decided to achieve this business objective was twelve weeks.

  • Objective 1: The company wanted to leverage the benefits of
    competitive pricing and enhance their ROI.
  • Objective 2: They were interested in implementing new
    initiatives that can help them to reduce sourcing costs of raw
  • Want to explore better options to boost ROI? Request
    a free demo
    from our experts and determine the factors
    impacting competitive pricing strategy.

“Implementing a competitive pricing strategy is vital for companies
to stay ahead of the businesses selling similar products as the
attributes of the products remain similar,” says a procurement expert
from SpendEdge.

Key findings and solutions offered

In a span of twelve weeks, the client – a
well-established fast food company
– was able to quantify buyer
personas and determine the prices that were acceptable by their customer
base. The solution offered helped them to:

  • Decrease the sourcing costs of raw materials by identifying suppliers
    offering better prices.
  • Analyze the factors driving the prices of the company’s offerings and
    address them.
  • Analyzing the factors driving the prices of the products and
    services is crucial for companies to sustain their customer base and
    brand value.
    a free proposal
    and access our complete portfolio of
    competitive pricing solutions today!

Outcome: The pricing experts at SpendEdge helped the fast food
company to identify the interest of customers willing to spend on their
products and raise the prices of their offerings by an average of 3%
across the country. This helped them to achieve a 31%
increase in the overall savings of the company. The pricing solutions
further helped the company to gauge the cost-saving opportunities and
make prudent business decisions.

To access the complete case study on how we helped a fast food
company implement a competitive pricing strategy,
in touch with our experts here!

About SpendEdge:

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Anirban Choudhury
Marketing Manager
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984 7340
UK: +44 148 459 9299