Global Augmented Reality (AR) and Virtual Reality (VR) Market in Healthcare, 2019 to 2025: Focus on Component Type and Application Areas –

Augmented Reality and Virtual Reality Market in Healthcare: Focus on
Component Type (Hardware, Software and Services) and Application Areas
(Surgical Training, Rehabilitation, and Pain Management): Analysis and
Forecast, 2019-2025”
report has been added to’s

The global AR and VR market has been witnessing a steady growth. The
market is expected to grow with a double digit CAGR of 23.13% during the
forecast period, 2019-2025.

As of 2018, the surgical planning, treatment, and surgical navigation
application appeared to be among the largest focus areas for the market
players (especially in the AR segment) comprising an estimated 42.4% of
the overall AR and VR in the healthcare market.

The augmented reality (AR) and virtual reality (VR) market is witnessing
significant technological advancements. Growth is mainly due to
consumer’s interest in VR and AR gadgets which helps them in a real-time
display of digital information. With respect to surgical navigation
systems and study of the 3D anatomical structures in human, the concept
of 3D structures has defined the current era. AR technology not only
allows for better visualization of the human body, but also allows an
improved augmented view of anatomical structures in real time.

The healthcare sector has been consistently advancing with the adoption
of cutting-edge technologies for better diagnostics and treatment. The
increasing healthcare expenditure on technologies and the imminent need
for effective solutions have been driving the AR market in the
healthcare industry. Augmented reality provides the ability to project
the organs or internal anatomy images of a patient in 3D on top of the
actual anatomy so as to help in making the decisions regarding the most
optimum procedure, becoming highly beneficial for doctors.

The global AR and VR market provides the players with numerous
opportunities to carve out a niche through investments in
healthcare-related application areas such as surgical
planning/treatment, surgical navigation, behavioral
neurology/rehabilitation, and pain management.

Based on regions, the global AR and VR market is segmented into North
America, Europe, Asia-Pacific, and Rest-of-the-World, which have been
studied and documented in detail to understand the various factors that
are consistently responsible for shaping up the market.

The key players which have been contributing significantly to the global
AR and VR in healthcare market include Alphabet Inc., Atheer, Augmedix,
CAE Healthcare, DAQRI LLC, Echopixel, Firsthand Technology, Koninklijke
Philips N.V., Medical Realities, Microsoft Corporation, Mindmaze, Orca
Health, OssoVR, Psious, and Surgical Theater among others.

Key Topics Covered

Executive Summary

1 Market Overview

1.1 Market Introduction

1.2 AR and VR Overall Scenario

1.3 Cost Involved in the Development of an AR App

1.4 Cost Involved in the Development of an VR App

2 Market Dynamics

2.1 Overview

2.2 Impact Analysis

2.3 Overview

2.4 Market Drivers

2.4.1 Ample Investments in AR and VR market

2.4.2 Proficient delivery of services to patients in medical attention

2.4.3 Technological advancements in AR and VR

2.5 Market Restraints

2.5.1 Increase of Risks and Threats Related to Data Breach

2.5.2 Social Issues such as Public Acceptance and Retention

2.6 Market Opportunities

2.6.1 Hardware and App Development with Faster Processing

2.6.2 Combination of Innovative Methods such as Data Visualization,
Interactive Patient Information and Body Mapping

3 Competitive Landscape

3.1 Introduction

3.2 Key Development and Strategies

3.3 Product Launches and Enhancements

3.4 Joint Ventures, Partnerships and Collaborations

3.5 Mergers and Acquisitions

4 Industry Insights

4.1 Overview: Porter’s Five Force Analysis

4.1.1 Bargaining Power of Suppliers

4.1.2 Bargaining Power of Buyers

4.1.3 Threat of New Entrants

4.1.4 Threat of Substitutes

4.1.5 Intensity of Competitive Rivalry

5 Global AR & VR in Healthcare Market, by Industry Type

5.1 Virtual Reality (VR)

5.2 Augmented Reality (AR)

6 Global AR & VR in Healthcare Market, by Component Type

6.1 Software

6.1.1 Types of VR Software Products based on VR Software

6.1.2 Types of AR Software Products Based on AR Software

6.1.3 Content and Content Distribution Platforms

6.1.4 Enterprise Solutions

6.1.5 Games and Apps

6.1.6 Image Capture and Scanning

6.1.7 Dev Tools

6.2 Hardware

6.2.1 AR Hardware Products Based on AR Hardware

6.2.2 VR Hardware Products Based on VR Hardware

6.2.3 Headsets, Control Inputs and Haptics

6.2.4 Tracking Sensors and Cameras

6.2.5 Displays, Projectors and Optical Engines

6.3 Services

6.3.1 IT Integration

6.3.2 Consulting

6.3.3 Custom App Development

7 Global AR & VR in Healthcare Market, by End User

7.1 Hospitals and Clinics

7.2 Diagnostic Centers

7.3 Academic Institutes

7.4 Medical Research Organizations

8 Global AR & VR in Healthcare Market, by Application Type

8.1 Surgical Planning, Training, and Navigation

8.2 Behavioral Neurology/Rehabilitation

8.3 Pain Management

8.4 Others

9 Global AR & VR in Healthcare Market, by Region

9.1 Overview

9.2 North America

9.3 Europe

9.4 APAC

9.5 Rest-of-the-World (RoW)

10 Company Profiles

10.1 Overview

10.2 Atheer

10.2.1 Company Overview

10.2.2 Role of Atheer in Global AR and VR in Healthcare Market

10.2.3 SWOT Analysis

10.3 Augmedix

10.4 Alphabet Inc.

10.5 CAE Healthcare


10.7 Echopixel

10.8 Firsthand Technology

10.9 Koninklijke Philips N.V.

10.10 MindMaze

10.11 Medical Realities

10.12 Microsoft Corporation

10.13 Osso VR

10.14 Orca Health

10.15 Psious

10.16 Surgical Theater

11 Research Scope and Methodology

11.1 Report Scope

11.2 Global Augmented Reality (AR) and Virtual Reality (VR) in
Healthcare Market: Research Methodology

11.2.1 Primary Data Sources

11.2.2 Secondary Data Sources

11.2.3 Data Triangulation

11.3 Data and Prediction Modelling

For more information about this report visit

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Topics: Virtual
and Augmented Reality