Global Basketball Apparel Market 2019-2023 | Introduction of Connected Basketball Apparel to Boost Growth | Technavio

LONDON–(BUSINESS WIRE)–lt;a href=”” target=”_blank”gt;#Researchlt;/agt;–The global basketball apparel market is expected to post a CAGR of over
5% during the period 2019-2023, according to the latest market research
report by Technavio.

Currently, several top vendors are seen using innovative materials for
making basketball apparel with lightweight and breathable designs and
other features. For instance, Nike offers basketball apparel and
products that are made from incredibly flexible and soft Nike Therma
Flex fabric. With such multi-featured products and product portfolio
expansion, the vendors are continuously focusing on their pricing
strategies. Cost optimization and portfolio innovation provide a
competitive advantage to the vendors to optimize their bottom-line
(profit) with an effective profit margin strategy. Therefore, all these
innovative features are expected to increase the demand for basketball
apparel during the forecast period.

As per Technavio, the introduction of connected basketball apparel will
have a positive impact on the market and contribute to its growth
significantly over the forecast period. This global
basketball apparel market
research report also analyzes
other important trends and market drivers that will affect market growth
over 2019-2023.

Global basketball apparel market: Introduction
of connected basketball apparel

The introduction of connected basketball clothing by vendors is trending
in the global basketball apparel market. The growing technology
innovations across the globe are encouraging the sports apparel
manufacturers to introduce smart features in their products. Such
innovations are expected to boost the overall growth for basketball
apparel during the forecast period.

“Apart from the introduction of connected basketball apparel, the
increasing adoption of basketball, the introduction of various national
and international basketball tournaments, increasing celebrity
endorsements, and the expansion of online and offline distribution
network are some other major aspects that are expected to drive the
overall growth of the global market,”
says a senior analyst at

Global basketball apparel market: Segmentation

This market research report segments the global basketball apparel
market by end-user (male and female), by distribution channel (online
and offline) and geographical regions (North America, Europe, APAC,
South America, and MEA).

The North American region led the market in 2018, followed by Europe,
APAC, South America, and MEA respectively. However, during the forecast
period, the South American region is expected to witness the highest
growth rate due to the presence of a large number of players in the
region, which increases the demand for basketball apparel.

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Some of the key topics covered in the report include:

Market Landscape

  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis

Market Sizing

  • Market definition
  • Market size and forecast

Five Forces Analysis

Market Segmentation

Geographical Segmentation

  • Regional comparison
  • Key leading countries

Market Drivers

Market Challenges

Market Trends

Vendor Landscape

  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • Competitive scenario

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