Philo Reveals Connected TV Ad Platform to Reach Latest Generation of TV Lovers

Entertainment-Focused vMVPD Service Brings Best-in-Class Ad Platform
to Market With Industry-Leading Partners

SAN FRANCISCO–(BUSINESS WIRE)–Streaming television service Philo today revealed a roster of top
advertising technology and sales partners as part of the company’s drive
to reach advertisers looking for a brand-safe programming solution in
the booming vMVPD marketplace.

Philo will work closely with partners such as FreeWheel for ad
management, serving and decisioning, as well as an array of partners to
monetize its live and video-on-demand vMVPD inventory, such as Premion,
Roku, SpotX, Telaria, FreeWheel, Xandr, and Verizon Media, with more
coming soon. As a technology-driven company, Philo is focused on pushing
innovation not just in streaming TV, but in its advertising platform as
well — from audience targeting to server- side dynamic ad insertion
technology.

Philo has built a growing vMVPD brand focused on entertainment,
lifestyle and knowledge programming from content partners such as A+E,
AMC, Discovery, Hallmark, Viacom, and others. Philo audience engagement
is high, with an average of four viewing hours per day with 90 percent
of viewing on connected TV devices.

With nearly 8 million vMVPD subscribers at the end of 2018 and more
signing up every day*, the vMVPD market represents a tremendous growth
opportunity for advertisers. With Philo, advertisers can easily tap into
that growing market, air within top content from top providers, and be
aided by the ability to target their specific audience.

“At Philo, we built our TV streaming platform from the ground up to
appeal to a new generation of TV lovers, and we have kept that same
philosophy as we’ve built our ad platform: to appeal to brands looking
for a frictionless advertising experience in a vMVPD world,” explained
Reed Barker, Head of Advertising at Philo. “We’re partnering with
best-in-class SSPs and DSPs, and we’ve aligned with content partners to
provide a consistent, brand-safe programming environment. As a result,
we’re able to offer an elegant, sophisticated advertising solution to
agencies and brands to accompany a TV experience consumers love.”

Working closely with their partners and internal engineering team, Philo
advertising platform will:

  • Remove friction and add automation to the ad-buying process, and by
    partnering with leading SSPs, ensure seamless integration with any
    Connected TV plans
  • Simplify the process to plan, execute and report on delivery
  • Execute effective audience and behavioral targeting

About Philo

Inspired by Philo T. Farnsworth, the inventor of electronic television,
Philo was created to build a better TV experience. The company started
in the college market and is now available nationwide, offering
subscribers dozens of top-rated television channels. In addition to
being the first entertainment-focused streaming TV service, Philo offers
live TV, unlimited DVR, on- demand, and content from top programmers all
available on web browsers, iOS, Android TV, Android devices via Chrome,
Apple TV, FireTV, Roku, with more to come. Philo is based in San
Francisco, with offices in New York and Cambridge, MA. For more
information, visit philo.com.

*BTIG Research

Contacts

Eileen Tanner
Zebra Partners on behalf of Philo
509-521-2594
eileen@zebrapartners.net

Alana Davis
Philo
alana@philo.com