Red Fan Communications Expands Leadership Team, Poised for Significant Growth in 2019

Agency adds senior talent to support a growing portfolio of
trailblazing B2B, tech and consumer brands

Fan Communications
, an Austin, Texas-based full-service public
relations and marketing communications agency, announced today it has
hired four new staff members, including Alicia Downard as supervisor of
client services.

Downard, a 10-year tech and PR veteran, recently worked with Gartner’s
Digital Markets unit, where she managed brand marketing and public
relations campaigns for Capterra, GetApp and Software Advice. She
previously worked at the Office of the Texas Governor and with the Texas
Historical Commission. Downard’s team management expertise and impactful
storytelling experience make her a natural fit at Red Fan, which has
experienced 30 percent year-over-year growth in 2019.

In her new role, Downard oversees the agency’s client services team,
including its content strategy and research division and the recently
launched Brand
Positioning + Narrative Lab
. Downard reports directly to Red Fan’s
founder, Kathleen
, and works closely with her and other senior staff to
identify and launch services, enrich client engagements and mentor
client teams.

“Red Fan embraces innovative thinking and consistently exceeds
expectations,” Downard said. “I’m honored to join this exceptional team
and support our mission to help clients blaze new trails to success.”

Red Fan also bolstered its client services team with the following

Danielle South, senior account executive. South began her career
working with complex B2B companies at Hill+Knowlton Strategies’ Dallas
and Austin offices. She arrives at Red Fan with well-honed corporate
communications, reputation management and executive positioning skills.
She specializes in integrated communications, including media strategy
creation and execution, messaging development, reputation and corporate
responsibility management, and internal communications. Her vertical
expertise spans technology, retail, real estate, heavy equipment and
construction, and professional services.

Victoria Jett, senior account executive. Jett comes to Red Fan
with six years of in-house and agency work in New York City, Dallas and
Austin representing luxury consumer and tech brands. She worked in
Tiffany & Co.’s marketing and communications department, at Dallas-based
Droese Public Relations and at New York City-based Moxie Communications
Group. Her vertical experience includes tech, hospitality, food and
beverage, health and wellness, and nonprofits. A well-connected media
strategist and mentor, Jett brings a powerful punch to every client
engagement and spearheads the agency’s media training offering for

Amber LeCates, account executive. Prior to joining Red Fan,
LeCates worked at boutique agencies representing consumer, lifestyle and
mom-focused brands as well as entrepreneurs, motivational speakers and
wellness organizations. In her career at previous agencies, LeCates has
supported Central Market, St. David’s Foundation, The Longhorn Network
and the East Texas Electric Cooperative. She has held positions at
Kristy Ozmun Public Relations and Konnect Agency, where she established
herself as a knowledgeable lifestyle PR pro and an impressive content

“Red Fan was built on the guiding principle that exceptional client
service is the driving force behind stellar results, which is why we
take so much pride in identifying and hiring the very best
communications pros to support every one of our clients,” said Kathleen
Lucente, president and founder of Red Fan Communications. “For 11 years,
Red Fan has successfully launched companies of all sizes and products of
all types, positioned brands for exit strategies toward IPOs or
acquisitions, established and managed brand reputations and elevated
thought leaders through compelling content. Expanding our staff enhances
our ability to provide these services for existing and new clients who
want senior advisers in their corner.”

Red Fan is a HUB-certified woman-owned business. To learn more about Red
Fan Communications, visit

About Red Fan Communications

Based in Austin, Texas, with a presence on both coasts, Red Fan
Communications is the strategic communications partner for dynamic B2B
tech and consumer brands. The full-service public relations and
marketing firm helps early stage and established businesses build and
sustain their brand reputations. Red Fan was established in 2008 by
industry veteran Kathleen Lucente after a corporate communications
career at IBM and JPMorgan Chase and Co. in New York City and
Asia-Pacific. The agency delivers communication platforms that map to
clients’ business goals, resonate with key audiences, strengthen brand
identity and, ultimately, deliver measurable results. Red Fan pushes the
boundaries for clients, blending traditional and non-traditional
communications strategies and tactics to craft customized campaigns that
lead to national, regional and local media placements that support
sales, launch products and build brand awareness. Clients include Q2
Holdings, Inc., Banyan Water, Growth Acceleration Partners,
ClearCorrect, Suerte and select nonprofits such as the ABC Kite Fest and
the UMLAUF Sculpture Garden & Museum.


Mimi Fernandez
Red Fan Communications