Serve Adds Fingerprint Recognition Technology to Its Lineup of Delivery Security Measures

Award-winning global service platform closes the loop in delivery,
security, and custody

LOS ANGELES–(BUSINESS WIRE)–lt;a href=”https://twitter.com/hashtag/biometrics?src=hash” target=”_blank”gt;#biometricslt;/agt;–Serve
(Bittrex International and Upbit: SERV) today announced the integration
of its unique fingerprint recognition technology with its award-winning
blockchain-based Serve platform. Bringing forth a new paradigm in
securing deliveries in sectors such as pharmaceuticals and other
sensitive consumer goods where chain of custody and proof of delivery
are paramount, this seemingly ubiquitous technology offers users an
extra layer of security throughout the order fulfillment process without
sacrificing efficiency.

“Being involved in the logistics space for over 20 years, the current
faults in last-mile logistics have become increasingly apparent,” says
Serve’s CEO Shahan Ohanessian. “With the integration of fingerprint
recognition technology, Serve increases the security of order
fulfillment while also increasing positive business-to-consumer
relationships.”

Combining fingerprint recognition technology with Serve’s innovative
blockchain-based platform, which now includes facial recognition
technology, every participant within the Serve ecosystem will experience
more secure and positive transactions, from mom-and-pop shops to large
businesses. Creating a solid foundation for a decentralized last-mile
logistics, Serve promotes efficiency, transparency, and trust.

About Serve

Serve
empowers today’s on-demand consumer-driven environment by providing an
intuitive, efficient, global platform directly linking users,
enterprises, businesses and delivery providers. Facilitating any
transaction—ordering products, ridesharing and deliveries—Serve enables
every person, business and provider to buy/sell/receive/deliver
pharmaceuticals, food, rides, products, groceries, services and
eventually anything.

Safe Harbor / Forward-Looking Statements

Certain statements herein are “forward-looking,” within the meaning of
the Private Securities Litigation Reform Act of 1995. These are subject
to risks, uncertainties, and other factors. Forward-looking statements
may be identified by the use of forward-looking words such as
“anticipate,” “believe,” “forecast,” “estimate,” “expect,” and “intend,”
among others. Forward-looking statements are based on current
expectations and actual results could differ materially due to, without
limitation, substantial competition, the possible need for financing,
uncertainties of technological changes, and dependence upon third
parties. There is no obligation to update or revise any forward-looking
statement as a result of new information, future events, or otherwise.
All forward-looking statements are expressly qualified by all such risk
factors and other cautionary statements. The information set forth
herein speaks only as of the date hereof.

Contacts

Anne Shanahan
GRC
949 608 0276
serve@globalresultspr.com