Southeastern Grocers Joins the American Heart Association to Build Healthier Lives

Grocer to support Life Is Why We Give™ Fundraising Campaign

JACKSONVILLE, Fla.–(BUSINESS WIRE)–Southeastern Grocers, Inc. (SEG), parent company and home of BI-LO,
Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores, has
partnered with the American Heart Association and other companies across
the country to participate in the American Heart Association’s
fundraising campaign; Life Is Why We Give™.

Elizabeth Thompson, EVP and Chief People Officer of Southeastern
Grocers, said, 
“Southeastern Grocers is committed to being a
people-first company our associates, customers and communities can
always count on. We care passionately about the health and wellbeing of
all those we serve, and are proudly partnering with the American Heart
Association to help build healthier lives, free of stroke and heart

Now through May 5, BI-LO, Harveys and Winn-Dixie customers can help
support American Heart Association by donating at the register. Each
dollar raised will help pave the way for the next generation of
advancements in preventing heart disease and stroke.

Amber Wilson, Executive Director for American Heart Association-First
Coast, said, 
“We are so excited that Southeastern Grocers is
participating in our Life is Why We Give campaign. This campaign not
only helps us raise awareness on heart-healthy living but also allows us
to raise funds critical for research, education and prevention programs
to create a world of longer and healthier lives.”

Southeastern Grocers hopes to empower customers to take control of their
own health and encourage healthy habits in others by increasing the
awareness of heart disease and stroke, the No. 1 and No. 5 killers of
Americans, according to the American Heart Association. The grocer plans
to share stories of survival and facts about heart disease and stroke,
and encourages customers to learn their numbers with a free blood
pressure reading in all BI-LO, Harveys and Winn-Dixie pharmacies.

To learn more about American Heart Association promotions and special
Life Is Why We Give™ events, please visit
Donations can also be made directly to the American Heart Association by
Donations will help benefit research, public education and community
health initiatives of the American Heart Association and the American
Stroke Association.

About Southeastern Grocers

Southeastern Grocers, Inc. (SEG), parent company and home of BI-LO,
Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores, is one
of the largest conventional supermarket companies in the U.S. SEG
grocery stores, liquor stores and in-store pharmacies serve communities
throughout the seven southeastern states of Alabama, Florida, Georgia,
Louisiana, Mississippi, North Carolina and South Carolina. BI-LO, Fresco
y Más, Harveys Supermarket and Winn-Dixie are well-known and
well-respected regional brands with deep heritages, strong neighborhood
ties, proud histories of giving back, talented and caring associates and
strong commitments to providing the best possible quality and value to
customers. For more information, visit,,

About the American Heart Association

The American Heart Association is devoted to saving people from heart
disease and stroke – the two leading causes of death in the world. We
team with millions of volunteers to fund innovative research, fight for
stronger public health policies, and provide lifesaving tools and
information to prevent and treat these diseases. The Dallas-based
association is the nation’s oldest and largest voluntary organization
dedicated to fighting heart disease and stroke. To learn more or to get
involved, call 1-800-AHA-USA1, visit or
call any of our offices around the country. Follow us on Facebook and Twitter.

About Life Is Why We Give

In February, the American Heart Association is urging Americans to unite
in support of healthy living and the American Heart Association by
participating in campaigns led by supporters around the country –
including making a donation at participating retailers, purchasing
specialty products to benefit the AHA, attending fundraising events and
more. Life Is Why We Give allows consumers to think about their reasons
to live healthier, longer lives and to give in honor of those reasons.
Too long, heart disease and stroke have stolen our precious moments. In
February, we fight back together and affirm that we’re more powerful
than these diseases because everyone has a reason to live a longer,
healthier life and that reason is why we give.


For SEG interviews or images, contact:
Kaley Shaffer, Sr.
Manager, Consumer Communications and Community Affairs