Roasted Milk Tea Conquered Japanese Taste Buds as Bubble Tea
HSINCHU, Taiwan–(BUSINESS WIRE)–Taiwan’s most favorable F&B group La Kaffa International Co has entered its 15th year and been proactively expanding its presence in 41 countries across six continents around the globe. In recent years, La Kaffa has been promoting the APEC Business Expansion Plan. Its well-known franchise brand Chatime, rooted in Taiwan, now has become the top shaken ice tea brand in Europe, Indonesia, Philippine, and Australia, turning “bubble tea” into trendy food culture. Chatime has also achieved remarkable success in the Japanese market. Targeting female consumers, the brand’s bubble tea again made a splash in Japan. Chatime now is the fastest-growing Taiwanese shaken ice tea brand in Japan with 1.5 stores opening per month. It opened a new outlet in Shibuya 109, Tokyo on June 28 and the second one in Shibuya’s Center Street on July 10, taking the Kanto market by storm.
To cater to Japanese female consumers’ habit of taking pictures of products, Chatime launched limited products with visually appealing packages. Meanwhile, with its creative, exciting brand positioning, Chatime incorporates a large area of 3D painted walls in the interior design of the tea shops to attract female customers’ attention. The creative, vivid 3D themed walls were designed by local Japanese designers for people to check in on social media. Themes and styles vary from outlets. The strategy has taken the trend for everyone who had wanted to take pictures with bubble tea for social check-ins, which has also caught on with social media users. Customers even spent more time on queuing for picture taking than a cup of bubble tea. There is no lack of famous female stars who posted pictures of enjoying Chatime’s tea drinks on Instagram.
Other than its signature product bubble milk tea, Chatime also has another hot-selling pick that conquered the Japanese’s taste buds – Roasted Milk Tea, an exclusive item among all Taiwanese tea beverage in Japan. Roasted Milk Tea uses selected tea leaves from Nantou, Taiwan that undergo multiple curing processes and are heavily roasted to produce desirable scents. Its secret recipe is popular among Japanese Chadou (tea ceremony) lovers, with the 100% repurchase rate. Those who drink it cannot refrain from saying ”smells so great, ” affording an unusual sight outside the shops. Roasted Milk Tea and signature Bubble Tea account for over 70% of sales in Japan.
Chatime has actively expanded its business in Japan. Its shop in Shibuya 109 has enjoyed great popularity, with daily sales of a thousand cups regularly. Moreover, the company’s shop in Osaka’s Shinsaibashi District now has become the world’s top store in terms of sales, reporting sales of more than 2,000 cups per day. The brand expects to expand to 35 outlets at the end of this year. Unlike other Taiwanese brands, Chatime has shown unique and strategic thinking of store expansion. In addition to opening stores in popular tourist areas by Taiwanese travelers, it also penetrates areas of Japanese daily living and takes local consumption habits into account. Chatime utilizes truly quality products to increase its brand value and strive for the brand’s sustainability.
【New Shop Information】
Shibuya Store Center 1 St.
1F, SibuyaLu’86 Bld., Toukyoutosibuyakuudagawatyou29-4, Udagawacho, Shibuya Ku, Tokyo To, 150-0042, Japan
Business hour: 11:00 – 22:00
Shibuya Store 109
Toukyoutosibuyakudougenzaka2-29-1, 150-0043, Dogenzaka, Shibuya Ku, Tokyo To, 150-0043, Japan
Business hour: 10:00 – 21:00
【About Lakaffa International】
Established in 2004, La Kaffa International Co., Ltd. has been expanding its products and brands including Chatime, ChunSun Cake, Bake Code, ZenQ Dessert, La Kaffa Coffee, and Chatime Lounge, which respectively provide products and services of tea, Taiwanese traditional desserts, coffee, set meals and bakery products. Also, La Kaffa bulit subsidiary company “Kingza” with 4 brands, “Wagokoro Tonkatsu Anzu Ginza Taiwan, Duan Chun Zhen beef noodle, Osaka Ohsho Taiwan and ChuNian Shabu Shabu”. La Kaffa has successfully entered the consumer industry.
La Kaffa has conquered the world with boba milk tea. This tea brand has been expanded into more than 41 countries and regions, crossing six continents. It has become the top takeout tea brand in Australia and Southeast Asian countries, such as Malaysia and Indonesia. The company has also entered Dubai, Middle East. It has been actively expanding the new markets in Asia-Pacific, including Japan, Cambodia, Myanmar, and Guam. Some major regions in America, including New York, Florida, California, Toronto, Vancouver and Mexico, are also where it has stepped in. It has successfully crossed the southern hemisphere to the markets in New Zealand, Fiji and Mauritius, and English Channel to London, UK, and Paris, France, in continental Europe. La Kaffa has thus become the most internationalized Chinese chain food group in the world.
More details, please visit: https://en.lakaffagroup.com/